Privacy Policy

This page describes the privacy policy for all digital assets and content in relation to thekenrictan.com main domain and subdomain and digital property of Zero Dawn Pte. Ltd.

Effective Date: 1 Sep 2025 Last Updated: 1 Sep 2025

This Privacy Policy describes how Zero Dawn Pte. Ltd. ("we," "us," or "our") collects, uses, and protects personal data when you visit explore.thekenrictan.com, the @thekenrictan personal brand digital media assets, (the "Website") or engage with our services including The Zero Dawn Method newsletter, The Zero Dawn Entrepreneurs Circle community, The Zero Dawn Protocol coaching program, and related business coaching services.

1. About This Policy

This Privacy Policy complies with Singapore's Personal Data Protection Act 2012 (PDPA) and applies to all personal data collected through our Website and services. By using our Website or services, you consent to the collection, use, and disclosure of your personal data as described in this policy.


2. Data Protection Officer

Data Protection Officer Contact Information:

  • Name: Tan Wei An Kenric

  • Phone: +65 8666 2197

  • Address: 2 Venture Drive, #14-02 Vision Exchange, Singapore 608526

For all data protection inquiries, please contact our DPO using the above information during Singapore business hours (9 AM - 6 PM, GMT+8).


3. Personal Data We Collect

3.1 Information You Provide

We collect personal data you voluntarily provide, including:

  • Contact Information: Name, email address, phone number, company name, job title

  • Service Inquiries: Information in consultation requests, coaching applications, and service bookings

  • Newsletter Subscriptions: Email address and preferences for The Zero Dawn Method

  • Community Participation: Profile information for The Zero Dawn Entrepreneurs Circle

  • Coaching Programs: Business information, goals, and assessment data for The Zero Dawn Protocol

  • Communications: Messages, feedback, testimonials, and correspondence with us

3.2 Automatically Collected Data

When you visit our Website, we automatically collect:

  • IP address, browser type, device information, and operating system

  • Website usage data, pages visited, and time spent on our site

  • Referral sources and search terms used to find our Website

  • Cookies and similar tracking technologies for functionality and analytics

3.3 Third-Party Sources

We may receive information from:

  • Business partners, affiliates, and referral sources (including waterandshark.com, marketingagency.sg, and other professional partners)

  • Professional networks and business directories

  • Analytics and marketing service providers

  • Public business information and professional platforms


4. Purposes for Collection, Use, and Disclosure

We collect, use, and disclose personal data for these purposes:

4.1 Service Delivery

  • Providing coaching services, newsletters, and community access

  • Scheduling consultations and managing client relationships

  • Delivering The Zero Dawn Method, Entrepreneurs Circle, and Protocol programs

  • Responding to inquiries and providing customer support

4.2 Business Operations

  • Processing payments and managing subscriptions

  • Analyzing service effectiveness and developing coaching methodologies

  • Creating anonymized case studies and success stories for business development

  • Managing partnerships with affiliates and professional networks

4.3 Marketing and Communications

  • Sending service updates, coaching insights, and relevant business information

  • Creating marketing materials and thought leadership content

  • Sharing opportunities with business partners and affiliates where appropriate

  • Building professional networks and referral relationships

  • Complying with legal obligations and regulatory requirements

  • Protecting our rights, property, and safety

  • Preventing fraud and unauthorized activities

  • Maintaining business records and documentation


We obtain your consent before collecting, using, or disclosing personal data for the purposes outlined above. Consent may be obtained:

  • Explicitly through forms, agreements, or direct communication

  • Implicitly through your use of our services or Website

  • Through deemed consent where permitted by PDPA regulations

You may withdraw consent at any time by:

  • Using unsubscribe links in marketing emails

  • Contacting our Data Protection Officer directly

  • Submitting a withdrawal request through our Website

Note: Withdrawal may affect our ability to provide certain services, and we will inform you of likely consequences before processing your withdrawal.


6. Information Sharing and Disclosure

6.1 Business Partners and Affiliates

We may share personal data with trusted business partners, affiliates, and professional networks (including waterandshark.com, marketingagency.sg, and similar entities that we have partnership agreements with) for:

  • Joint service delivery and collaboration opportunities

  • Professional referrals and business development

  • Industry networking and partnership activities

All sharing occurs under strict confidentiality agreements and only for legitimate business purposes.

6.2 Service Providers

We engage third-party service providers for:

  • Website hosting, analytics, and technical support

  • Email marketing and communication platforms

  • Payment processing and subscription management

  • Cloud storage and data backup services

These providers are contractually bound to protect your data and use it only for specified purposes.

We may disclose personal data when:

  • Required by Singapore law, regulation, or court order

  • Necessary to protect our rights, property, or safety

  • Required for legal proceedings or regulatory investigations

  • Needed to prevent fraud or illegal activities


7. Data Protection and Security

We implement appropriate technical and organizational measures to protect personal data, including:

  • Secure hosting environments and encrypted data transmission

  • Access controls and authentication procedures

  • Regular security assessments and system updates

  • Staff training on data protection and confidentiality requirements


8. Data Retention

We retain personal data only as long as necessary for:

  • Active Services: Duration of coaching relationships and service delivery

  • Business Records: Up to 7 years for financial and legal compliance

  • Marketing Consent: Until consent is withdrawn or you unsubscribe

  • Legal Requirements: As required by applicable laws and regulations

Anonymized data may be retained indefinitely for business development and methodology improvement.


9. International Data Transfers

Your personal data may be transferred to and processed in countries outside Singapore, including:

  • Cloud storage providers and technical service providers

  • International business partners and professional networks

  • Marketing and analytics platforms

We ensure appropriate safeguards are in place for such transfers, including contractual protections and adequacy assessments.


10. Your Rights Under PDPA

10.1 Access Right

You may request access to personal data we hold about you, including:

  • What personal data we have collected

  • How your data has been used or disclosed in the past year

  • Contact information for our data protection practices

10.2 Correction Right

You may request correction of any errors or omissions in your personal data. We will:

  • Correct the data as soon as practicable

  • Send corrected data to relevant organizations that received the original data

  • Provide confirmation of corrections made

10.3 Data Portability

Where technically feasible, we can provide your personal data in a commonly used, machine-readable format.


11. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Essential website functionality and security

  • Analytics to understand website usage and improve user experience

  • Marketing and advertising optimization

  • Personalization of content and services

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality and service delivery.


12. Data Breach Notification

In the event of a data breach that may result in significant harm, we will:

  • Assess the breach and determine notification requirements

  • Notify the Personal Data Protection Commission (PDPC) as required

  • Notify affected individuals when appropriate

  • Take immediate steps to contain and remedy the breach


13. Marketing and Communications

13.1 Direct Marketing

We may send marketing communications about:

  • The Zero Dawn Method newsletter content

  • The Zero Dawn Entrepreneurs Circle community updates

  • The Zero Dawn Protocol coaching opportunities

  • Relevant business insights and professional development content

13.2 Opt-Out Options

You may opt out of marketing communications by:

  • Using unsubscribe links in emails

  • Contacting our Data Protection Officer

  • Updating your preferences through our Website


14. Business Partnerships and Referrals

We maintain professional relationships with various business partners, affiliates, and independent third parties. When appropriate and with your consent, we may:

  • Share relevant opportunities with business partners

  • Make introductions for mutual business benefit

  • Collaborate on joint ventures and professional initiatives

All such sharing occurs under strict confidentiality and professional standards.


15. Updates to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes in our business practices or services

  • Updates to Singapore's PDPA or other applicable laws

  • Improvements to our data protection measures

We will notify you of material changes by:

  • Posting the updated policy on our Website with a new "Last Updated" date

  • Sending email notification to newsletter subscribers and clients

  • Providing direct notice for significant changes affecting your rights


16. Complaints and Inquiries

16.1 Internal Complaints

If you have concerns about our data protection practices, please contact our Data Protection Officer first. We will:

  • Acknowledge your complaint within 2 business days

  • Investigate and respond within 30 days

  • Provide clear explanations and remedial actions where appropriate

16.2 External Complaints

If you are not satisfied with our response, you may file a complaint with:

Personal Data Protection Commission (PDPC) Email: [email protected] Website: www.pdpc.gov.sg


17. Contact Information

For all privacy and data protection inquiries:

Tan Wei An Kenric Data Protection Officer & Leadership Coach

For fastest response, please mark privacy-related emails with "PDPA Inquiry" in the subject line.


This Privacy Policy is governed by Singapore law and designed to comply with the Personal Data Protection Act 2012 (PDPA) and international privacy standards where applicable.

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