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Kenric Tan is an entrepreneur & business coach helping stuck founders build more resilient businesses. Transform your organization from the inside out and get more of your time back as a founder.
Hello
I'm Kenric. As an entrepreneur, your business is growing, but your life is shrinking. I've been there. By 23, I'd built a 7-figure business that nearly buried me alive—until I learned how to automate it and buy back my time.
Now I coach SMB founders the exact system I used to buy back 20+ hours/week in 90 days, so that they can do more of what they love, and are good at, and less of what they are terrible at. (And... finally take that holiday without their business collapsing without them. 🏖️)
If you're here, I'm willing to bet that are drowning in to-dos, babysitting employees, and fighting every fire in the business as they come.
Let's fix that together. Let's help you get out of "founder does everything" mode.
Free 7-Day Training + Newsletter
Details
Free 7-Day Training: Stuck in the "founder does everything" phase? Learn the 6 components that every founder needs to build in their company to stop fighting fires everyday.
Free Newsletter: Every week, I share a 1-minute reads packed with insanely actionable tips that helped me (and my clients) make more money. No fluff. Every email pays for itself.
Note: Every tip & framework came from my experience building an automated 7-figure retail and wholesale business while working less than 20 hours/week.
FAQ
What's inside this training?
I've condensed everything I used (framework, tips, tools...etc) to build a 7-figure retail and wholesale business into 6 concise free guides covering each of the 6 components required to build a thriving business. It takes about 7 days to read them all.
Proven strategy backed by real results
![Year 1 (2021): Annual Revenue = SGD$118,767 [Before Zero Dawn Protocol]](https://explore.thekenrictan.com/~gitbook/image?url=https%3A%2F%2F4038143969-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FaTFxTJQwJmKIXKp63XBi%252Fuploads%252Fa4gogM4XMRMcSAPXh29W%252FZero_Dawn_Protocol_Screenshot_2.webp%3Falt%3Dmedia%26token%3D9ee78ffe-8dd7-45d5-84d9-7b5b7c0a0867&width=768&dpr=3&quality=100&sign=404ffe89&sv=2)
Year 1 (2021): Annual Revenue = SGD$118,767
Year 2 (2022): Annual Revenue = SGD$405,372
Year 3 (2023): Annual Revenue = SGD$291,976
![Year 4 (2024): Annual Revenue = SGD$428,712 [After Zero Dawn Protocol]](https://explore.thekenrictan.com/~gitbook/image?url=https%3A%2F%2F4038143969-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FaTFxTJQwJmKIXKp63XBi%252Fuploads%252FWqVpl7Cq77h0vjbgDw8O%252FZero_Dawn_Protocol_Screenshot_5.webp%3Falt%3Dmedia%26token%3Da29b1f23-fa5d-42d6-b023-ceef06f2450e&width=768&dpr=3&quality=100&sign=72da20d5&sv=2)
Year 4 (2024): Annual Revenue = SGD$428,712
Year 5 (2025): Annual Revenue (YTD as of 31 Dec 2025) = SGD$773,979
The result: I'm working less hours, and making more money (on track to crack 7-figure revenue in 2026), because of the frameworks, tools and tips covered in the Zero Dawn Method. I didn't just buy back my time - I bought back my life.
1:1 Coaching
Details
My advanced coaching program (Zero Dawn Protocol) is a 90-day intensive 1:1 coaching program for entrepreneurs and leaders who:
Need help implementing the Zero Dawn Method into their business
Wants to improve their leadership skills to get more output from their existing team.
Successfully buy back 20+ hours/week in 90 days flat.
I'll help you identify why you're not growing, what to fix, and how to break through—while working less.
On average, clients buy back 20+ hours/week by the end of 90 days.
And most importantly, don't feel dread going to the workplace everyday fighting fires and babysitting employees.
✅ My Guarantee: If you don't buy back 20+ hours/week in 90 days, I'll keep coaching you for free until you do.
Book a Pulse CheckFull Program Details
Note: To keep it focused and deliver the best results for my clients, I only take in 5 entrepreneurs as clients per quarter. So once the slots are all filled, you will have to wait for the next quarter's cohort to open up.
FAQ
I've wasted money on coaching in the past. What's different about you?
I get it. Wasting money on fluff advice sucks. But with me, no generic plans, no disappearing acts. I get to know you, your style, your goals, so it actually works. Think of me as your personalized business mentor that has been through the grind and knows what gets results.
My story: By 23, I'd failed at 4 businesses—then automated the 5th to 7 figures while working 10 hours/week. Now I teach the exact frameworks I used.
Why I'm different: Most business consultants sell theory. I sell what I've survived. Every framework comes from building and scaling real businesses, not from textbooks. I've coached 20+ founders across Southeast Asia, helping them buy back 1,000+ hours collectively.
✅ Read my Full Story → About Me
Who will benefit most from this coaching program?
Our best members are SMB founders who are:
Working 50+ hours/week and are feeling burned out
The bottleneck in every decision, with everything needing your approval.
Tired of doing their employees jobs, instead of doing what matters
Missing life's most important moments like spending time with friends and family
Dying to go on a well-deserved holiday, but can't because your business will not survive without you
Have tried DIY solutions, can't figure it out alone and ready to invest in systemic change.
✅ Our Mission: If you're a business owner, and your goal is to build a business that makes you money without sucking your life away, Book a Pulse Check with me and I'll show you your next steps.
How can I be sure this 1:1 coaching is right for me?
Simple. Book a Pulse Check with me and I'll show you exactly which areas of your business needs fixing.
In the meeting, we'll do the Zero Dawn Company Pulse Check—a 20-question assessment that diagnoses your #1 bottleneck.
✅ Our Promise: If Zero Dawn Protocol is a fit, we'll show you the next steps. Worst Case? You still walk away with knowing exactly what to fix and a clear next step.
What exactly do I get?
With 1:1 coaching, you get my full focus to level up your leadership and productivity.
This means raw and unbiased feedback,
personalized insights,
and concrete next steps on what needs to change for you to become a better leader.
✅ I'll spill all my leadership secrets, advanced tools and frameworks (integrates perfectly with The Zero Dawn Method) to transform into a better leader so you can get more performance out of your team. The timeline for results depends on how quickly you put the knowledge into action. The more you apply, the sooner you'll see growth.
Do you require any kind of contract or agreement to be signed when working with clients?
For the 1:1 Coaching (Zero Dawn Protocol), I do require a simple agreement.
Nothing too complicated, just to keep things clear and professional.
Think of it as setting expectations, not signing your life away.
✅ It's all about helping you grow, no strings attached.
Testimonials
"Kenric was instrumental to my company. He came in at a time when I was struggling to grow my monthly revenue from $4k, and I tried everything in my power at the time to grow. However, nothing seems to work. It was only until when Kenric took a look at it and realized immediately where the problem areas were, and introduced a systematic way to solve issues did we make any meaningful progress. Once the issues were solved, our revenue went up to $40k/month in the next 6 months. If you are struggling to grow your business, and are stuck at a growth ceiling, you need to talk to Kenric." - Iris, Co-Founder at Growe Supply
"Working with Kenric helped me figure out how I needed to build a system to manage my remote team. In just one 60-min call, I was able to create a Trello dashboard from scratch after taking inspiration from the one he used to run his team at Growe Supply. His methodology and approach to mapping out the moving parts, and what was missing from my existing setup was exactly what I needed to break through this problem."
- Aeon, Founder at Caartn
"Working with Kenric helped me strengthen the core of our inner team by creating real accountability across the board. In just a few weeks, I was able to delegate with confidence and elevate my role to focus on more strategic work. His thoughtful approach to team structure and clear communication was exactly what we needed to break through the challenge of everyone wearing too many hats. Kenric didn’t just guide me, he helped the whole team work better together, and that made all the difference."
- Kean Keat, Founder at Limteh
"Kenric completely changed the way I think about acquiring new customers and most importantly, turning these customers into loyal, repeat buyers. His insights and guidance on both acquisition and retention gave me a clear, actionable strategy and it works amazingly. If you're struggling to retain sales or not sure how to make the sales funnel work for your business, you need to work with him. He simplifies the process and delivers real, measurable, high quality results." - Zhen Yu, Founder
"Kenric's ability to condense complex problems into its simpler parts is impressive. Real-life business problems are never as clear-cut as shown in textbooks, and Kenric was always able to figure out key assumptions, apply simple concepts to difficult problems and identify the root cause to move the business case forward - all within a short workshop." - Ng Wei Lun, Operations Manager at Mtech Singapore
"Kenric transformed how I think about e-commerce marketing. His insights on digital sales strategies open my eyes. If you're serious about growing your online business, you need to work with him."
- Anthony, Founder at Woodlands Plants
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