About Me
Founder mentor & leadership coach in Singapore. 6+ years helping founders unlock team potential & buy back time. From 4 failed startups to 1 automated business. Kenric now coaches founders to win.
Quick Facts About Me
🎯 Track Record: 6+ years building businesses, and 3+ years coaching founders across South East Asia (ASEAN) and Asia-Pacific (APAC) regions.
📈 Current Success: Co-founder of 7-figure automated business at Growe Supply and currently serving as the Global Director of Business Development at Water & Shark.
🏆 Client Results: 10+ founders coached, 89% achieve measurable improvements in their buinsesses regardless of size.
📍 Location: Singapore | Coaching founders, business leaders, and their teams across Southeast Asia
🚀 Specialty: Helping stuck founder and business leaders transform people bottlenecks into self-running teams to build business systems
The Guy Who Learned the Hard Way (So You Don't Have To)
Whether you're a first-time founder or veteran entrepreneur, I've probably made every expensive mistake you're about to make. By 23, I'd started 5 businesses—4 crashed spectacularly, but the fifth? I automated it so well it ran without me. That painful journey taught me more about scaling than any MBA program ever could.
My Mission
I now help more founders globally avoid the costly mistakes that nearly bankrupted me twice. I show them the core systems and leadership skills needed to build companies that scale to 8-9 figures without burning out their teams or themselves.
What I Do Now
1. Founder Coach & Business Mentor
"The coach who's actually building a business right now"
Most founders I work with are drowning in opportunities but starving for clarity. They know something needs to change but can't figure out what to fix first.
Revenue is growing, but so is chaos.
Teams need constant direction.
Every vacation gets interrupted by "emergencies."
Sounds familiar?
My Specialty
I help founders avoid the USD$200K+ mistakes that killed my first 4 companies. While building my fifth business (which I successfully automated), I developed The Zero Dawn Protocol— A systematic, step-by-step approach that helps founders buy back at least 20 hours/week in 6 months to get unstuck, and build a stronger foundation to unlock more growth.
2. Co-Founder at Growe Supply
"Walking the walk while coaching the talk"
Building a company while coaching others—walking the walk, not just talking the talk.
📌 Number 1 e-retailer and wholesaler for ASEAN brands and products in Singapore. We help ASEAN DTC to quickly test the market potential for their products using our platform to test the market demand for their products in Singapore.
Right now, I'm Co-Founder of Growe Supply—scaling Singapore's fastest-growing beauty distribution platform from startup to 8-figures. This means every framework I teach my coaching clients gets battle-tested in real-time on my own company.
Key Contributions:
Joined the company in 2021, helped my co-founder Iris to incorporate the company.
2021: Coached Iris personally on business strategy, and guided her to formulate an aggressive market growth strategy to position Growe Supply as the most dominant brand for our niche (ASEAN DTC products)
2022: Developed customer acquisition and retention systems that achieved 25% retention rate (vs 7% industry average), scaling revenue to $405K with strategic loss-leader pricing and break-even digital marketing
2023: Led strategic infrastructure investment during market consolidation, building operational moats through supplier optimization, logistics overhaul, and technology automation that competitors couldn't replicate
2024: Orchestrated record-breaking recovery with 47% revenue growth to $428K while launching multi-channel expansion (TikTok Shop, Lazada, B2B wholesale)
2025: Currently scaling B2B operations with 89% partner retention rate, onboarding 10+ retail partners in 3 months while maintaining 30% B2C customer retention
Key Results:
2021: Achieved $118K revenue in 5 months (July-Dec) with just $4K initial investment
Revenue Growth: Scaled from $118K (2021) to $428K+ (2024) through bootstrapped growth
Market Leadership: Built Singapore's most trusted source for authentic ASEAN beauty products
Operational Excellence: 89% B2B retention rate and 30% B2C retention (4x industry average)
Infrastructure: Created scalable systems supporting 30K+ customers and expanding to Thailand, Philippines, China, and Dubai
What Growe Supply does now:
Today: We help DTC brands scale across ASEAN markets (starting with Singapore) without drowning in operational complexity. Same systematic approach I teach founders in every industry—build systems that work, delegate effectively, grow without burnout.
What this Means for you:
While most business coaches theorize, I'm literally solving the same problems my clients face: building systems that scale, creating teams that execute independently, and navigating the chaos of rapid growth.
Current Business Metrics:
Revenue Growth: $4K → $428K+ in 4 years (bootstrapped)
Customer Retention: 30% (vs 7% industry average)
B2B Success: 89% partner retention rate
Market Position: #1 trusted ASEAN beauty distributor in Singapore
Every strategy I share comes from current, live experience. When I teach you how to delegate effectively, it's because I just hired and onboarded 5 VAs in 12 months, and finally understood what makes them effective. When I show you retention systems, it's because we just hit 32% customer retention (vs 7% industry average). This isn't theory—it's what's working right now.
The difference? I'm not remembering what worked years ago—I'm solving these challenges today and sharing the solutions with founders who want to skip the expensive mistakes.
Back in 2021, I was still working IN my business instead of ON it—just like the founders I now coach. After learning leadership and systems the hard way, I co-founded Growe Supply to prove these frameworks actually work in real-time.
How I Got Here (The Messy Truth)
"The $35,000+ MBA I gave myself through spectacular mistakes"
The Failures That Built Me:
Business #1: Phone Case Customization (Age 15)
The Mistake: Thought I knew everything about business
What Happened: Failed because I had zero clue about customer acquisition and chose a sector I didn't understand
Lesson Learned: Market knowledge beats enthusiasm every time
Business #2: Minimart Business (Age 19)
The Mistake: Chose partners with no skin in the game
What Happened: Lost $3,000 of hard-earned savings when partners bailed
Lesson Learned: Partnership alignment and commitment matter more than skills
Business #3: Dropshipping Business (Age 20)
The Mistake: Ignored fundamentals while chasing quick wins
What Happened: Went to zero due to operational mistakes and poor marketing
Lesson Learned: Systems and processes are non-negotiable foundations
Business #4: Insurance/Financial Consulting (Age 21)
The Mistake: Prioritized wrong activities and got too creative with compliance
What Happened: Lost $30,000 and got shut down for violating industry guidelines
Lesson Learned: Focus + compliance beat creativity without structure
Each failure was expensive, humbling, and taught me something crucial about what founders actually need, what mistakes to avoid in the future, and took me one step closer to success.
Total Cost of Education: ~$35,000 in losses + countless hours of pain.
Value to You: You skip these expensive lessons and go straight to what works
The Success That Changed Everything:
📌 Growe Supply was different because I finally understood the fundamentals:
✅ Valid Business Model: E-commerce distribution with proven demand
✅ Adequate Capital: Started with $4K, raised $30K strategically from family
✅ Systems-First Approach: Built processes that worked whether I was there or not
✅ Right Team: Hired people who aligned with the mission and had skin in the game
✅ Automation Focus: If it could be automated, it was automated
The Result: A business that scales to 6 figures while I'm literally sleeping. That's when I realized my real skill wasn't just starting businesses—it was fixing them and coaching founders that how to build structures that thrive without constant intervention.
My Real-World Business Experience
"6+ years of hands-on experience across industries"
6+ Years of Real-World Experience:
📌 During the challenging early years of Growe Supply (we almost went bankrupt twice), I gained invaluable experience working in various roles while keeping our company alive:
Industries I've Operated In:
Telecommunications (E-SIM travel technology)
Technology & Marketplaces (Zero-to-one product development)
E-commerce & Retail (Customer acquisition strategies)
Cryptocurrency & FinTech (High-risk regulatory environments)
Professional Services (B2B relationship building)
Manufacturing & Supply Chain (Operational efficiency)
What This Means for You: I've seen the same problems across different industries. The solutions that work are surprisingly universal—most founders just don't know where to look.
My Philosophy: Systems Over Hustle
Here's what I believe:
🎯 Working harder isn't a strategy - If you're the bottleneck in every decision, your business can't scale
⚙️ Systems beat talent every time - A mediocre person with great systems outperforms a genius with chaos.
📊 Data tells the truth - Feelings lie. Numbers don't. I focus on what actually moves the needle.
🚀 Automation = freedom - The goal isn't to work less—it's to work on what actually matters.
💡 Simplicity scales - Complex solutions break. Simple systems last.
My 6-Step Transformation Framework:
Diagnose → Identify the real bottlenecks (usually not what you think)
Culture → Build thriving company culture (90% of leaders think theirs is great... it's not)
People → Hire right people, put them in right seats
Systems → Create processes that work without you
Metrics → Measure what matters (revenue, efficiency, team happiness)
Iterate → Constantly improve (what works today might not work tomorrow)
Testimonials & Reviews
"Working with Kenric helped me figure out how I needed to build a system to manage my remote team. In just one 60-min call, I was able to create a Trello dashboard from scratch after taking inspiration from the one he used to run his team at Growe Supply. His methodology and approach to mapping out the moving parts, and what was missing from my existing setup was exactly what I needed to break through this problem."
- Aeon, Founder at Caartn
"Working with Kenric helped me strengthen the core of our inner team by creating real accountability across the board. In just a few weeks, I was able to delegate with confidence and elevate my role to focus on more strategic work. His thoughtful approach to team structure and clear communication was exactly what we needed to break through the challenge of everyone wearing too many hats. Kenric didn’t just guide me, he helped the whole team work better together, and that made all the difference."
- Kean Keat, Founder at Limteh
"Kenric completely changed the way I think about acquiring new customers and most importantly, turning these customers into loyal, repeat buyers. His insights and guidance on both acquisition and retention gave me a clear, actionable strategy and it works amazingly. If you're struggling to retain sales or not sure how to make the sales funnel work for your business, you need to work with him. He simplifies the process and delivers real, measurable, high quality results." - Zhen Yu, Founder
"Kenric's ability to condense complex problems into its simpler parts is impressive. Real-life business problems are never as clear-cut as shown in textbooks, and Kenric was always able to figure out key assumptions, apply simple concepts to difficult problems and identify the root cause to move the business case forward - all within a short workshop." - Ng Wei Lun, Operations Manager at Mtech Singapore
"Kenric transformed how I think about e-commerce marketing. His insights on digital sales strategies open my eyes. If you're serious about growing your online business, you need to work with him."
- Anthony, Founder at Woodlands Plants
"Kenric was instrumental to my company. He came in at a time when I was struggling to grow my monthly revenue from $4k, and I tried everything in my power at the time to grow. However, nothing seems to work. It was only until when Kenric took a look at it and realized immediately where the problem areas were, and introduced a systematic way to solve issues did we make any meaningful progress. Once the issues were solved, our revenue went up to $40k/month in the next 6 months. If you are struggling to grow your business, and are stuck at a growth ceiling, you need to talk to Kenric." - Iris, Co-Founder at Growe Supply
Beyond Business
When I'm not helping founders escape their own businesses, you'll find me:
At Concerts (Because why not...)
Reading obsessively about systems, psychology, and human behavior
Experimenting with AI tools (Testing every productivity tool so you don't have to)
Traveling (Remote work done right means freedom)
Mentoring first-time founders (Paying forward advice I wish I'd had as a first-time founder)
Random Facts:
I own 2 cats. (One fat one - Loki, and one skinny one - Lola)
Always wanted to live in Thailand but never had the chance to
I'm a INTJ
I like to spend one day just being a vegetable on the weekends to recharge.
Ready to Transform Your Business?
The difference between founders who scale successfully and those who burn out isn't intelligence, funding, or even product-market fit. It's the ability to have the conversations that build trust, solve problems, and accelerate growth.
These tips are just the beginning. If you're ready to build a leadership system that creates exceptional teams instead of driving them away, let's talk.
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Kenric Tan is a Singapore-based entrepreneur and business coach helping ASEAN founders eliminate bottlenecks, improve leadership, and build scalable systems. Transform your business performance and buy back your time.
Date of Creation: 14 August 2025
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