Cookie Policy
This page describes the cookie policy for all digital assets and content in relation to thekenrictan.com main domain and subdomain and digital property of Zero Dawn Pte. Ltd.
Effective Date: 8 Sep 2025 Last Updated: 8 Sep 2025
This Cookie Policy explains how Zero Dawn Pte. Ltd. ("we," "us," or "our") uses cookies and similar tracking technologies on explore.thekenrictan.com, the @thekenrictan personal brand digital media assets, (the "Website") in compliance with Singapore's Personal Data Protection Act 2012 (PDPA).
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our Website. They help us provide you with a better user experience by remembering your preferences and understanding how you interact with our Website.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are strictly necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as:
Logging into secure areas of our Website
Filling in forms or setting privacy preferences
Accessing gated content or service information
Maintaining security and preventing fraud
Legal Basis: These cookies are essential for legitimate interests in providing our Website services.
2.2 Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us know which pages are most and least popular and see how visitors move around the Website.
We may use:
Google Analytics to understand Website usage patterns
Hotjar or similar tools for user experience analysis
Website performance monitoring tools
Information Collected:
Pages visited and time spent on each page
Traffic sources and referral websites
Device and browser information
Geographic location (country/city level only)
User journey and navigation patterns
Legal Basis: Consent (where required) and legitimate interests in improving our services.
2.3 Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Examples include:
Remembering your preferences and settings
Personalizing content based on your interests
Enabling social media features and sharing
Providing live chat functionality
Legal Basis: Consent and legitimate interests in enhancing user experience.
2.4 Marketing and Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
We may use:
Google Ads and Google Marketing Platform
Facebook Pixel for social media advertising
LinkedIn Insight Tag for professional targeting
Email marketing platform tracking (Mailchimp, ConvertKit, etc.)
Retargeting and remarketing tools
Information Collected:
Advertisement interaction and engagement
Conversion tracking for marketing campaigns
Audience segmentation data
Cross-platform user identification (where consented)
Legal Basis: Consent is required for marketing cookies.
3. Third-Party Services and Cookies
3.1 Analytics Providers
Google Analytics
Purpose: Website traffic analysis and user behavior insights
Data Collected: Anonymized usage statistics, demographics, interests
Privacy Policy: https://policies.google.com/privacy
Hotjar
Purpose: User experience analysis through heatmaps and session recordings
Data Collected: Mouse movements, clicks, form interactions (anonymized)
Privacy Policy: https://www.hotjar.com/legal/policies/privacy
TikTok Pixel
Purpose: Social commerce advertising and younger audience targeting
Data Collected: App and web behavior, video engagement
Privacy Policy: https://www.tiktok.com/legal/privacy-policy
3.2 Marketing and Advertising Platforms
Google Ads
Purpose: Advertising campaign management and optimization
Data Collected: Ad interactions, conversion data, audience insights
Privacy Policy: https://policies.google.com/privacy
Facebook/Meta Business Tools
Purpose: Social media advertising and audience targeting
Data Collected: Website interactions for custom audience creation
Privacy Policy: https://www.facebook.com/about/privacy
LinkedIn Marketing Solutions
Purpose: Professional network advertising and lead generation
Data Collected: Professional profile matching, campaign performance
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Microsoft Advertising (Bing Ads)
Purpose: Search engine advertising on Bing and Microsoft networks
Data Collected: Search behavior, ad interactions, conversion tracking
Privacy Policy: https://privacy.microsoft.com/privacystatement
Twitter/X Ads
Purpose: Social media advertising and professional engagement
Data Collected: Tweet interactions, follower insights, conversion pixels
Privacy Policy: https://twitter.com/privacy
Youtube Advertising (Google)
Purpose: Video advertising and content promotion
Data Collected: Video viewing behavior, engagement metrics
Privacy Policy: https://policies.google.com/privacy
Pinterest Business
Purpose: Visual content marketing and inspiration-driven advertising
Data Collected: Pin interactions, board engagement, shopping behavior
Privacy Policy: https://policy.pinterest.com/privacy-policy
Reddit Advertising
Purpose: Community-based advertising and discussion engagement
Data Collected: Subreddit activity, post engagement, community interests
Privacy Policy: https://www.reddit.com/policies/privacy-policy
3.3 Communication Platforms
Email Marketing Services
Purpose: Newsletter delivery and email campaign management
Data Collected: Email open rates, click-through rates, engagement metrics
Examples: Mailchimp, ConvertKit, ActiveCampaign
Live Chat Services (if applicable)
Purpose: Real-time customer support and communication
Data Collected: Chat conversations, support interactions
Examples: Intercom, Zendesk Chat, Crisp
4. How to Manage Your Cookie Preferences
4.1 Browser Settings
You can control and manage cookies through your browser settings. Most browsers allow you to:
View what cookies are stored on your device
Delete all cookies or specific cookies
Block cookies from specific websites
Block all cookies from being set
Delete all cookies when you close your browser
Browser-Specific Instructions:
Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Site permissions > Cookies and site data
4.2 Third-Party Opt-Out Tools
Google Ads Settings: https://adssettings.google.com
Facebook Ad Preferences: https://www.facebook.com/ads/preferences
LinkedIn Ad Settings: https://www.linkedin.com/psettings/advertising
Network Advertising Initiative: http://optout.networkadvertising.org
Digital Advertising Alliance: http://optout.aboutads.info
4.3 Website Cookie Preferences
We provide cookie preference management tools on our Website where you can:
Accept or reject different categories of cookies
Change your preferences at any time
Access detailed information about each cookie category
Important Note: Disabling certain cookies may affect the functionality and user experience of our Website.
5. Cookie Retention Periods
Different cookies have different lifespans:
Session Cookies: Deleted when you close your browser Persistent Cookies: Remain on your device for a set period or until manually deleted
Typical Retention Periods:
Essential cookies: Session or up to 1 year
Analytics cookies: 2 years maximum
Marketing cookies: 30 days to 2 years (varies by platform)
Functional cookies: 30 days to 1 year
6. Data Protection and Privacy
6.1 PDPA Compliance
Our use of cookies complies with Singapore's Personal Data Protection Act 2012 (PDPA):
We obtain appropriate consent for non-essential cookies
We provide clear information about cookie purposes
We allow you to withdraw consent and manage preferences
We protect any personal data collected through cookies
6.2 International Data Transfers
Some of our third-party service providers may transfer cookie data outside Singapore. We ensure appropriate safeguards are in place for such transfers, including:
Adequacy decisions or standard contractual clauses
Service provider privacy certifications
Contractual data protection obligations
6.3 Data Subject Rights
Under the PDPA, you have rights regarding personal data collected through cookies:
Access: Request information about cookies and data collected
Correction: Request correction of any inaccurate information
Withdrawal: Withdraw consent for marketing cookies at any time
7. Contact Information
If you have questions about our use of cookies or this Cookie Policy, please contact:
Data Protection Officer: Name: Tan Wei An Kenric Email: [email protected] Phone: +65 8666 2197 Address: 2 Venture Drive, #14-02 Vision Exchange, Singapore 608526
For cookie-related inquiries, please mark your email subject line with "Cookie Policy Inquiry" for fastest response.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect:
Changes in our use of cookies or tracking technologies
Updates to applicable laws and regulations
Improvements to our privacy practices
We will notify you of any material changes by:
Posting the updated policy on our Website with a new "Last Updated" date
Providing notice through our Website banner or email notification
Obtaining fresh consent where required by law
9. More Information
For more information about cookies and online privacy, you may visit:
Personal Data Protection Commission Singapore: https://www.pdpc.gov.sg
All About Cookies: https://www.allaboutcookies.org
Your Online Choices: https://www.youronlinechoices.com
This Cookie Policy is governed by Singapore law and designed to comply with the Personal Data Protection Act 2012 (PDPA) and international privacy standards.
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