Zero Dawn Protocol: Buy back 20+ hours/week in 6 months. (Coaching)

The Zero Dawn Protocol: Stop Being the Biggest Bottleneck in Your Own Business

You Built a Successful Business, But It's Consuming Your Life

It's 2 AM.

You're still at your desk, making decisions your team should handle.

Your spouse stopped asking when you'll be home.

Your kids barely see you awake.

You created this business for freedom, but now you're trapped by it.

Here's the thing:

Your wife, your kids, your friends...They didn't ask you for any of this. They never asked you to become an entrepreneur.

Yet we tell ourselves we're being strategic when we say, "I'm doing this for my family," or "I want to give my parents a better life."

So do we still do it?

Because the truth is, it's easier to just "be busy." It's easier to think that we are working on the business, making "progress" and use that as an excuse to skip holidays, birthdays, weddings, gatherings.

But are we really making progress?

Perhaps financially... But financial success means nothing if it costs us everything else we care about.

We may have achieved monetary success in pursuit of our business endeavors, but we've neglected other important areas of our lives.

You're not alone. Every successful founder hits this ceiling sooner or later via their own skill and grit, but in exchange, success becomes their prison, and they find their relationships suffering as a result.

The most successful entrepreneurs break this pattern, and I'm here to teach you how.

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The Problem Isn't Your Work Ethic

You've already proven you can build and scale. The problem is four myths that keep high-achieving founders trapped:

Myth #1: Working harder equals scaling faster

Reality: At some point, if you are experiencing a growth ceiling, you've become the bottleneck that stops growth.

Myth #2: You need to control every decision

Reality: You don't. You just have badly designed systems. Your inability to delegate is killing your business momentum

Myth #3: Your team can't handle strategic thinking

Reality: They can. You just have the wrong people, or they are in the wrong seats, and you've never systematized your decision-making process

Myth #4: Taking time off means the business will fail

Reality: A business dependent on one person will fail eventually. Sounds like you are the problem you need to solve.

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What Happens When You Don't Fix This

1. Your Health Breaks Down: The 80-hour weeks catch up — Heart problems, anxiety, depression - your body gives you no choice but to stop.

2. Your Relationships Suffer: Your family gets the leftover version of you. — Kids grow up, marriages end, friendships fade while you're "building the dream."

3. Your Business Plateaus: Everything requiring your approval creates delays. — Growth stagnates because you're the limit on what's possible.

Michael's Reality: I once had an uncle-in-law named Michael. He made a fortune in retail and real estate in Singapore's hyper-competitive environment. He was always working, never rested, constantly stressed. He didn't trust his staff to "handle things" and never built an environment where they could thrive. When health issues forced him to step back, the business crumbled because everything depended on him.

My Lesson: While I respected my uncle greatly, he failed to buy back his time. Time which, if he had reclaimed it, could have been spent with family, friends, and his community. That's exactly what I learned to avoid - and what I'll teach you to fix.

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I've Been Where You Are

By 23

• I had started 5 companies,

• failed at 4.

• Lost hundreds of thousands of dollars in the process.

• Worked 3 jobs to bootstrap my 5th attempt.

• In the process, I was almost bankrupt twice. (Yes... Twice.)

So yes, I understand the ungodly expectations that you place on yourself to succeed, the pride you hold so dear to prove your haters wrong, along with the mind-numbing exhaustion, frustration, and the weight of having everyone depend on you for answers... I get it.

But here's what changed everything:

With my 5th business, Growe Supply, I stopped trying to be indispensable. Instead, I built systems that worked without me.

In Year 3, I started developing the Zero Dawn Protocol and gradually implemented it throughout my organization for 8 months, and by year 4, the business was 90% automated, and i could finally take 2-week vacations without checking email, and worrying about the business collapsing.

Year 1 (2021) - Before Zero Dawn Protocol

Results - Before Implementing Zero Dawn Protocol:

• Year 1 (2021): Annual Revenue = SGD$118,767

• Year 2 (2022): Annual Revenue = SGD$405,372

• Year 3 (2023): Annual Revenue = SGD$291,976

Results - After Implementing Zero Dawn Protocol:

• Year 4 (2024): Annual Revenue = SGD$428,712

• Year 5 (2025): Annual Revenue (YTD as of 7 Sep 2025) = SGD$395,656.74

Year 4 (2024) - After Zero Dawn Protocol

The result: I'm working less hours, and making more money because of the Zero Dawn Protocol. I didn't just buy back my time - I bought back my life.

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Real Results from Real Founders

"Working with Kenric helped me figure out how I needed to build a system to manage my remote team. In just one 60-min call, I was able to create a Trello dashboard from scratch after taking inspiration from the one he used to run his team at Growe Supply. His methodology and approach to mapping out the moving parts, and what was missing from my existing setup was exactly what I needed to break through this problem."

- Aeon, Founder at Caartn

WorkshopIntroductory CallZero Dawn ProtocolB2B

https://caartn.com/

"Working with Kenric helped me strengthen the core of our inner team by creating real accountability across the board. In just a few weeks, I was able to delegate with confidence and elevate my role to focus on more strategic work. His thoughtful approach to team structure and clear communication was exactly what we needed to break through the challenge of everyone wearing too many hats. Kenric didn’t just guide me, he helped the whole team work better together, and that made all the difference."

- Kean Keat, Founder at Limteh

WorkshopZero Dawn ProtocolIntroductory CallB2CB2B

https://limtehproject.com/

"Kenric completely changed the way I think about acquiring new customers and most importantly, turning these customers into loyal, repeat buyers. His insights and guidance on both acquisition and retention gave me a clear, actionable strategy and it works amazingly. If you're struggling to retain sales or not sure how to make the sales funnel work for your business, you need to work with him. He simplifies the process and delivers real, measurable, high quality results." - Zhen Yu, Founder

WorkshopIntroductory CallZero Dawn ProtocolB2C

"Kenric's ability to condense complex problems into its simpler parts is impressive. Real-life business problems are never as clear-cut as shown in textbooks, and Kenric was always able to figure out key assumptions, apply simple concepts to difficult problems and identify the root cause to move the business case forward - all within a short workshop." - Ng Wei Lun, Operations Manager at Mtech Singapore

WorkshopIntroductory CallZero Dawn ProtocolB2C

https://shopee.sg/mtech.singapore

"Kenric transformed how I think about e-commerce marketing. His insights on digital sales strategies open my eyes. If you're serious about growing your online business, you need to work with him."

- Anthony, Founder at Woodlands Plants

WorkshopIntroductory CallZero Dawn ProtocolB2C

https://www.facebook.com/woodlandsplants

"Kenric was instrumental to my company. He came in at a time when I was struggling to grow my monthly revenue from $4k, and I tried everything in my power at the time to grow. However, nothing seems to work. It was only until when Kenric took a look at it and realized immediately where the problem areas were, and introduced a systematic way to solve issues did we make any meaningful progress. Once the issues were solved, our revenue went up to $40k/month in the next 6 months. If you are struggling to grow your business, and are stuck at a growth ceiling, you need to talk to Kenric." - Iris, Co-Founder at Growe Supply

WorkshopZero Dawn ProtocolIntroductory CallB2BB2C

https://shopee.sg/growesupply

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Introducing The Zero Dawn Protocol

After helping 5+ founders escape the founder trap (including myself), I've created a coaching protocol that helps founders buy back at least 20 hours/week of their time back in 180 days and transforms companies from founder-dependent to self-running.

Imagine eliminating all your business frustrations.

Imagine, what you could do with that extra 4 hours each day.

• Picture having outstanding employees at every level who align with your vision, collaborate effectively, independently resolve issues, and uphold accountability.

• Envision your organization running smoothly and having the capacity to scale to any size you desire. (Without your input)

• Visualize a future where you will work ONLY on the things you want, with ONLY people you like and ONLY on the things you know you are world-class at.

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Program Outline: What's inside the Zero Dawn Protocol?

Step 1 — Onboarding & Setup

• The Goal: Get settled down into your company as soon as possible.

• Why: This is a necessary step before starting the coaching proper.

Step 1.1 - Company onboarding (7 days before program start date)

Deadline:

Done within 7 calendar days before program

Checklist:

• Setup & login into your company's internal communication channels and systems. (As necessary)

  • Instant Messaging: Slack, Teams, WhatsApp, Telegram...etc

  • Domain Email: Google Workspace, Outlook...etc

  • ERP Systems

• Business Information

  • Company legal name and structure (LLC, Corp, etc.)

  • Date founded and key milestones

  • Primary business model and revenue streams

  • Geographic markets served

  • Industry classification and competitive positioning

  • Current annual revenue and growth trajectory

  • Number of employees (full-time, part-time, contractors)

Step 1.2 - Introductory 1:1 with Founder/CEO

Deadline:

Done within the 1st 7 calendar days of program start date.

Checklist:

• Step 1 - Schedule a 1 hour session with Founder/CEO.

• Step 2 - Pleasantries & formal introductions.

• Step 3 - Briefing on what the Zero Dawn Protocol is. (Core + Bonus Modules)

• Step 4 - Briefing on how the Zero Dawn Protocol will be implemented (Process + Timeline)

• Step 5 - Briefing on the expected results if all steps are followed exactly as instructed,

• Step 6 - Briefing on the cooperation needed for each module to be successful.

• Step 6 - Briefing on immediate next steps to start the program. (Zero Dawn Company Pulse Check)

Step 2 — Zero Dawn Company Pulse Check (Initial)

Worth USD$599

Assessment: Zero Dawn Company Pulse Check.

• The Goal: We need to take your company's "temperature" with the Zero Dawn Company Pulse Check.

• Why: Just like a regular themometer, this exercise will tell us a score that gives us a benchmark on how "healthy" your business is from an objective standpoint which gives us a standardized way to measure progress as we apply the Zero Dawn Protocol to your company.

📌 Recommended Order of Implementation:

• Step 1 - Furnish Founder/CEO with Zero Dawn Company Pulse Check Template and complete the assessment for the first time.

  • Step 1.1 - Schedule a 30 min session with Founder/CEO.

  • Step 1.2 - The founder/CEO will answer the questions on the Zero Dawn Company Pulse Check

    • Step 1.3 - Once the exercise is done, a total score will be tabulated. The coach will assess the score and intepret it for founder/CEO.

    • Step 1.4 - Based on the score, the coach will explain where all the problem areas in the business to improve are.

• Step 2 - Coach and founder/CEO will set the dates for the next few reviews to repeat the exercise again to see progression over time. (Usually at the start of each new quarter)

Note: The Zero Dawn Company Pulse Check is done regularly while implementating the Zero Dawn Protocol coaching programme. Each time you do this pulse check exercise, your score should improve.

Step 3 — Implementing the Zero Dawn Protocol (Core Modules)

Worth: USD$57,000

Core Module 2

📌 Talent Component (RespOrg Chart + Core Values, Talent Analyzer + GWC Analysis)

• Map out an org chart that is useful in staffing decisions.

• How to Hire the Right People and

• Put them in the Right Seats

Core Module 4

📌 Problems Component (Problems List + PDS Framework)

• How to systematically catalog problems on every level with your teams at scale.

• How to systematically solve problems with your teams at scale.

Core Module 6

📌 Momentum Component (90D World, Rocks & Meeting Pulse)

• Why your company should operate in quarters (90D)

• How to set non-negotiable priorities that grow your business.

• The only 3 types of recurring meetings you need in your organization.

Module 2: Talent

• The Goal: To find the right people and put them in the right seats. (And to smoke out the people in your company that don't belong.)

• Why: When complete, you will have absolute clarity on who's accountable for what. If Module 2 is complete before all remaining modules, they will be much more potent and effective because you have created a world of accountability.

📌 Recommended Order of Implementation

• Step 1 - Furnish Founder/CEO with RespOrg Chart Template, and create a RespOrg Chart with the Founder/CEO(To map out your company's organizational structure and at a glance, who is in charge of what.)

  • Step 1.1 - Schedule a 2 hour session with Founder/CEO.

  • Step 1.2 - Brief the Founder/CEO of the ground rules and how the process works before creating the RespOrg Chart

    • Rule No. 1: You must look forward. You cannot look back or get caught up in the present. It will distort your judgement.

    • Rule No. 2: You must detach yourself from the existing business, your current role, and your ego.

    • Rule No.3: You must elevate yourself above the business, look down on it, and make decisions for the long-term greater good of the company.

    • Expain the main 3 functions of business (Finance & Admin, Sales & Marketing, Operations.)

    • Explain what "Integrators" are, and what their job scope is (what the CEO/Founder's "right hand man" should be doing)

    • Explain what "Visonaries" are, and what their job scope is (what the CEO/Founder should be doing)

  • Step 1.3 - Together with Founder/CEO, fill up the RespOrg Chart. (Function, Department, Teams)

    • RespOrg Chart Structure: Map out the basic functions of the organization. (Leadership team: Visionary, Integrator, Sales & Marketing, Operations and Finance & Admin)

    • RespOrg Chart Structure: Map out the departments under each function.

    • RespOrg Chart Structure: Map out the teams under each department.

    • Put the right people in the right seats: Fill in the name of the leader who is ultimately in charge of each basic function.

    • Put the right people in the right seats: Fill in the name of the leaders who is in charge of each department.

    • Put the right people in the right seats: Fill in the names of leaders and staff who is in in each team.

    • Add in major roles: Write out up to 10 one-liner descriptions on what they are supposed to be doing while being in charge of that function.

    • Add in major roles: Write out up to 10 one-liner descriptions on what they are supposed to be doing while being in charge of that department.

    • Add in major roles: Write out up to 10 one-liner descriptions on what they are supposed to be doing while being in charge of that team.

  • Step 1.4 -After the 1st draft is complete, Schedule a 1 hour session with Founder/CEO and leadership to refine it into the final structure.

    • Once every leader agrees to the final structure, and major roles on everyone on the RespOrg chart, sign off once and for all.

  • Step 1.5 - Publish the final RespOrg chart into the company's intranet and send emails to everyone in the company to review it.

    • Update it as necessary when there are changes in staff (promotions, demotions, new hires, fires...etc)

• Step 2 - [Part of Module 1] Direction Component: Figure out your company's core values

  • Step 2.1 - Schedule a 2 hour session with Founder/CEO's leadership.

    • Location: Away from the office (Strategic thinking is always best done off premises)

  • Step 2.2 - List 3 people (who if you could clone them) would lead the company to market domination.

    • These 3 names should ideally come from people inside of the organization.

    • Once all members in the meeting have his/her 3 names, post all of the names on a whiteboard for everyone to see.

  • Step 2.3 - Go over the 3 names, and write down the characteristics that these people embody into a seperate list.

    • What qualities do they exemplify?

    • What do they do that puts them on the list?

    • Start with a long list so everyone can see all the possibilities.

  • Step 2.4 - 1st Round: Narrow down the long list of qualities into 5 to 15 core values.

    • The organization's core values are somewhere in this long list.

    • In the first edit, circle the ones that are truly important,

    • draw a line through the ones that are not,

    • and combine the ones that are similar.

  • Step 2.5 - 2nd Round: Narrow down the long list of qualities into 7 core values.

    • Through group discussion and debate, decide which core values really belong and are truly core.

    • Once decided and agreed by all members of leadership, write down the 7 core values on a doc.

  • Step 2.6 - Schedule a 30-min session 30 days after the first meeting in step 2.1 to have leadership revist the final 7 core values again.

    • Do not run out and tell everyone immediately after you have established your core values.

    • It's important to let it simmer for 30 days and meet one last time to sign off once and for all on the final list.

  • Step 2.7 - Communicate the new core values to the rest of the organization.

    • Create the Founder/CEO's all-hands rally speech.

      • Under each core value

        • Back it up with stories

        • Back it up with analogies

        • Back it up with creative illlustrations to drive home it's importance.

        • Word each core value with the same pattern or tense (e.g., "To always..." or "We always...")

          • Make sure to bullet point 3 to 5 supporting examples under each core value.

    • Have the Founder/CEO deliver the presentation speech in the next company's all hands meeting.

• Step 3 - Furnish Founder/CEO with Talent Analyzer Template and run all existing staff through the Talent Analyzer (To assess if you have the right people)

  • Step 3.1 - Schedule a 1-hour session with the Founder/CEO and run through how to use the Talent Analyzer. (Without the Leadership Team)

    • "+" means he/she exhibits the core value 80% of the time.

    • "+/-" means he/she sometimes exhibits the core value 50% of the time.

    • "-" means he/she doesn't exhibit the core value 20% of the time.

  • Step 3.2 - Furnish the Talent Analyzer with your company's core values and employees.

  • Step 3.3 - Score each member of your organization according to your core values. (Starting with the leaders, then the remaining staff.)

    • Minimum Benchmark: "+" must be 4 or more, "+/-" must be 2 or more, and never a "-".

    • Above the Bar: means the staff meets the minimum benchmark.

    • Below the Bar: means the staff does not meet the minimum benchmark.

  • Step 3.4 - Introduce the 3-Strikes Rule to Founder/CEO.

    • Strike 1: Discuss issues, and your expectations with the person, and give him/her 30 days to correct the problem.

    • Strike 2: If you don't see improvement, discuss his/her performance again and give him/her another 30 days.

    • Strike 3: If still no improvement, he/she is not going to change and must go.

  • Step 3.5 - Schedule a 2-hour session with the Leadership team to "Talent Analyze" each other.

    • Firstly, this helps to validate the core values. If most leaders are weak in one particular core value, we should question whether it should even be a core value.

    • Secondly, the Founder/CEO will see if any leader is below the bar.

      • In such cases, apply and follow the 3-strikes rule. (Most of the time, this person will improve performance)

  • Step 3.6 - Get all leaders to "Talent Analyze" everyone in the organization and then have each manager share those results in one-on-one sessions with the Founder/CEO.

  • Step 3.7 - Integrate the Talent Analyzer into performance reviews with all team members.

    • Let team memebers "Talent Analyze" you (Founder/CEO) as well.

  • Step 3.8 - If leadership team is struggling with a personnel problem, run the person through the Talent Analyzer.

    • This will give you (Founder/CEO) a clear idea on whether it's a "right person" issue.

      • If it is, put him/her on the 3-strikes rule.

      • If not, the problem is he's in the wrong seat.

• Step 4 - Furnish Founder/CEO with GWC Analysis Template and run all existing staff through the GWC Analysis (To assess if the right people are in the right seat)

  • Step 4.1 - Schedule a 1-hour session with the Founder/CEO and brief Founder/CEO and on how the GWC Analysis works.

    • Get it - The staff truly understand the role, the culture, the systems, the pace, and how the job comes together.

    • Want it - The staff genuinely like the job. They like the role, understand the job, and want to do it based on fair compensation and responsibility.

    • Capacity to do it - The staff has the time as well as the physical, mental, and emotional capacity to do the job right.

    • How to score: The rating on the GWC analysis should be a black-and-white "Yes" or "No".

    • Scoring Criteria: All 3 criteria of the GWC analysis must be a "Yes" (This tells you that you have the right person in the right seat.)

  • Step 4.2 - Together with the Founder/CEO, run the GWC Analysis on the leadership team first for the 1st round.

  • Step 4.3 - Together with the Founder/CEO and leadership team, have the leaders run the GWC analysis on the remaining staff for the 2nd round.

• Step 5 - Let go of the wrong people.

  • For all the people in your company that are have failed Talent Analyzer and are Below the Bar, put them on the 3-strikes rule. (Before deciding to let them go)

• Step 6 - Re-organize the right people in the right seats.

  • If any one of the leaders are fail GWC, then founder/CEO needs to move the leader into the right seat.

    • It is recommended for the Founder/CEO to have a 1:1 with the leader to confirm if they feel like they are in the wrong seat. (9/10 times, the person in the wrong seat will express that they feel like they're in the wrong seat when prompted.)

  • If any one of the staff under the leaders fail GWC, the Leader in charge needs to move the staff into the right seat.

    • It is recommended for the Leader to have a 1:1 with the staff under him/her to confirm if they feel like they are in the wrong seat. (9/10 times, the person in the wrong seat will express that they feel like they're in the wrong seat when prompted.)

• Step 7 [Optional] - Create L1-L6 structure for Organizational Units & Groups (Google Workspace or equivalent)

  • Step 5.1 - Setup Google Groups (L1-L6)

  • Step 5.2 - Setup Organizational Units (L1-L6)

  • Step 5.3 - Add all members of the organization into the 6 respective groups & organizational units.

  • Step 5.4 - Set necessary permissions for all staff across all levels.

Module 4: Problems

• The Goal: Once module 2 is complete and you now fully understand who's accountable for what, and who, The company's leadership needs to document issues with the company on all levels in a single, accessible location with different levels of access for different levels of staff.

• Why: Once you have all of your issues captured on your issues list, it would be easy to organize and solve those issues during meetings.

📌 Recommended Implementation

• Step 1 - Create a Problems List

  • Step 1.1 - Fill up Problems List (Company Level Issues - Tackled in quarterly meetings)

  • Step 1.2 - Fill up Problems List (Leadership Lvele Issues - Tackled in weekly meetings)

  • Step 1.3 - Fill up Problems List (Department Level Issues - Tackled in weekly meetings)

• Step 2 - Introduce IDS Framework

  • Step 2.1 - Identify

  • Step 2.2 - Discuss

  • Step 2.3 - Solve

Module 6: Momentum

• The Goal: Once you know who's accountable for what, and know what issues exist, the company's leadership needs to set their priorities straight.

• Why: You want your leaders to evolve towards setting and achieving needle-moving initiatives that generate business results every 90 days, and you want to focus on the most important priorities quickly and gets you and your team to work on accomplishing them.

📌 Recommended Implementation

• Step 1 - Create Rocks (Set 3-4 90D Priorities per leader)

  • Step 1.1 - Map out High-Level-Steps for each Rock (These become 30D-90D Projects)

  • Step 1.2 - Map out Projects & It's High-Level Steps (These become 7D to 30D To-Dos)

• Step 2 - Establish the company's Meeting Pulse

  • Step 2.1 Introduce the weekly Level 10 Meeting framework.

    • Step 2.1.1 - Setup 1 pre-scheduled weekly meeting cadence (For the company)

    • Step 2.1.2 - Setup 1 pre-scheduled weekly meeting cadence (For all departments)

    • Step 2.1.3 - Setup 1 pre-scheduled weekly meeting cadence (For teams in each department)

  • Step 2.2 - Setup 1 pre-scheduled quarterly meeting cadence (For the company)

  • Step 2.3 - Setup 1 pre-scheduled annual meeting cadence (For the company)

Module 3: Numbers

• The Goal: Once module 2, 4 & 6 are setup. you should have momentum building in your company. The next step is to track progress.

• Why: Numbers help to create real accountability across all members of your company. When everyone has a number, it cuts down egos, fires the right people up, and gets you measurable results that help drive business decisions.

Recommended Implementation

Module 1: Direction

• The Goal: Once module 2, 4, 6, and 3 are setup, you should have a solid foundation and the momentum, accountability and platform to execute your vision. The next step is to map out the company's vision.

• Why: Without a strong foundation, devising a vision is easy. However, it's only effective if eveyone in your leadership team wants to execute towards it. Doing the tough work of putting a strong foundation in place leads to more intense and productive planning work.

📌 Recommended Implementation

• Step 1 - Create a D/MO Canvas for the client's company

  • Step 1.1 - Direction Component: Figure out your company's core values

  • Step 1.2 - Direction Component: Figure out your company's core focus

  • Step 1.3 - Direction Component: Figure out your company's 10-year target

  • Step 1.4 - Direction Component: Figure out your company's marketing strategy

  • Step 1.5 - Direction Component: Figure out your company's 3-year picture

  • Step 1.6 - Momentum Component: Figure out your company's 1-year plan

• Step 2 -

Module 5: Systems

• The Goal: Once module 2, 4, 6, 3, and 1 are setup, you should have a solid foundation and the momentum, accountability, platform to execute your vision and have your entire company rowing in the same direction. The next step is to document "best practices" into playbooks and start delegating it away.

• Why: We have to document the way things are currently done and map it out. This is to create consistency in your processes. No business process can be improved until it's become predictable and consistent.

📌 Recommended Implementation

• Step 1 - Identify all of your business core processes.

  • Step 1.1 - Schedule an hour with your leaders.

  • Step 1.2 - During the meeting, have your leaders identify all of the core processes that address every activity going on in the business.

  • Step 1.3 - Get your leaders to agree on what to call your core processes.

  • Step 1.4 - Once there is concensus, list them in one document and make sure the leaders are 100% on the same page with the amount, the names and what they are.

  • Step 1.5 - Once the core processes are written on the document, make sure all the leaders call each of them by the exact same name from this day forward.

• Step 2 - Document each of the core processes.

  • Step 2.1 - The person who is accountable for a certain process takes charge of documenting the core process.

• Step 3 - Ensure that they are followed by all.

  • Step 3.1 -

Completion Bonus: When you complete the core modules. You will unlock the bonus modules for FREE as a milestone reward.

Step 4 — Unlocking and implementing the Zero Dawn Protocol (Bonus Modules)

Worth: USD$175,000

• The Goal: Once you have mastered using modules 1-6, your company will unlock a special bonus module that will significantly improve the effectiveness of all modules.

• Why: Though completing all 6 modules help you buy back ~80% of your time. We want you (Founder/CEO) to buy back up to ~99% of your time, so you can only focus on doing what you love.

Bonus Module 1

📌 How to actually buy back your time. (Part 1: Buyback Principle + ATF Method)

• Learn the exact principle that rich and successful entrepreneurs use to get get back more time to make more money.

• Learn the exact 3-step process on rich people endlessly exploit the above principle.

Bonus Module 2

📌 How to actually buy back your time. (Part 2: The DRIP Matrix + Buyback Rate)

• Learn the framework to to systematically identify which tasks are a waste of your time, and which task are worth your time.

• Learn how to calculate exactly at what point you should hire staff to outsource work to.

Bonus Module 3

📌 How to actually buy back your time. (Part 3: Identifying your 5 Time Assassins + Hand Grenades)

• Learn to identify the 5 main culprits that are killing your success as a founder.

• Learn how to spot your own destructive behaviors as a founder before it kills your business.

Bonus Module 4

📌 How to actually buy back your time. (Part 4: The 3 Trades + Time-Energy Audit)

• Learn the only 3 trades you need to make in the correct order in to become successful.

• Learn how to systematically audit your time and energy to find out exactly where your hours are going.

Bonus Module 5

📌 How to hire staff in the right order. (The Replacement Ladder)

• Learn how to systematically hire the right staff at the right time for the right job.

• Learn the exact sequence of hires you should make before you make them.

• This is the only framework you need to plan staffing needs.

Bonus Module 6

📌 How to clone yourself (Working with an administrative assistant)

• Learn why hiring an assistant will set you free.

• Learn how to delegate your calendar to your assistant.

• Learn how to delegate your inbox to your assistant.

• Never touch your inbox or calendar again.

Bonus Module 7

📌 How to build SOPs the right way (SOP & Template to build SOPs)

• Learn why building playbooks/SOPs is the secret to unlocking massive scale.

• Learn how to create SOPs in a systematic way with a template.

• Learn how to create SOPs without you physically actually writing the SOP.

Bonus Module 8

📌 How to plan a Perfect Week. (Ideal Calendar Part 1)

• Learn why proactively planning your calendar will help you get more done.

• Learn the step-by-step process to engineer your perfect week.

• Learn how successful Founders/CEO actually plan their week to get deep work done amidst the firefighting.

Bonus Module 9

📌 The 4 Ninja-Level Time Hacks ($100 Magic Pill, DoD...etc)

• Learn the 4 tools you only need in order to unlock more time and autonomy for you across your company.

• These 4 tools will help you reduce communication breakdowns and drive a culture of accountability and ownership in your company.

Bonus Module 10

📌 How to Hire with minimal risk (The "Test First" Hiring Method)

• Learn the exact shortlisting process used to weed out 99% of bad candidates.

• Learn the strategies used to convince good candidates to work for your company.

Bonus Module 11

📌 How to be a leader your team doesn't hate (Transformational Leadership)

• Learn why 80% of founder/CEOs are always busy putting out fires.

• Learn how to escape this trap by transforming the way you lead.

Bonus Module 12

📌 How to systematically build a culture of leaving feedback. (CO-A-CH Framework)

• Learn why not implementing a culture of feedback will kill your business.

• Learn exactly how to get your team to systematically give feedback.

Bonus Module 13

📌 Why dream bigger, and how to systematically do it. (10X Vision + 4 Elements)

• Learn why you are not dreaming big enough and how it's making your A-players leave.

• Learn the systematic process on how to actually dream bigger and create a plan to achieve it.

Bonus Module 14

📌 How to Plan Your Preloaded Year. (Ideal Calendar Part 2)

• Learn the step-by-step process to engineer your preloaded year.

• Learn how successful Founders/CEO actually plan their most important priorities in advance to balance important events in their life and work.

Bonus Module 15

📌 Outside of business: How to rate other aspects of your life. (7 Pillars of Life)

• Outside of business, learn how to use this simple scorecard to rate progress in every other department in life to lead a balanced life as an entrepreneur amidst all the chaos.

Step 5 — Zero Dawn Company Pulse Check (Final)

Step 6 — Off-boarding

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Why the Zero Dawn Protocol Works

This isn't some flavour-of-the-month motivational speech, advice or content you see your favorite business influencer publish on LinkedIn.

It's a crystalized, documented, and proven framework built on time-tested concepts refined over years of personal failure and iteration. It transformed my company, and it's transforming the companies of the clients I coach in real-time.

Note: If the Zero Dawn Protocol doesn't work. I wouldn't have the time to write this landing page at all. I'd still be bogged down in the weeds of running my e-commerce business, putting out fires and working in my business instead of on it. I would have failed to buy back my time.

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Pricing

USD$12,000

Start Now. (Full Upfront Payment)

Start Now. (3-Months Installment)

Pro-tip: If you make full payment upfront, you can enjoy 5% off the total invoice amount.

• Please write in to [email protected] via email

• With the subject line: "[Full Payment Discount Request] - Hello, I would like to redeem the discount code."

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The Zero Dawn Protocol Guarantee

Here's how confident I am that this works:

Complete all 6 core modules within 180 calendar days, exactly as instructed, and you'll get your USD$12,000 back as credit toward future coaching.

Why store credit instead of cash?

Because when founders complete the protocol, they don't want their money back - they want more coaching to maximize their newfound time. 89% of graduates continue working with us at $550/hour.

We usually charge USD$700/hour for non Zero Dawn Protocol clients on an a-la-carte basis, and USD$550/hour for clients who successfuly implemented the Zero Dawn Protocol in their company, and require ad-hoc coaching. (As a special rate for completing the program.)

This isn't a money-back guarantee - it's an investment protection guarantee. You either get results, or you get to reinvest in more coaching at no cost.

In short: Finish the program in 180 days → Buy back 20+ hours/week → Get $12K credit for more growth.

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Frequently Asked Questions (FAQ)

Program Related

What is the most tangible benefit of the implementing the Zero Dawn Protocol today?

The goal of this program is to help you (the founder/CEO) save at least 20 hours a week in 6 months.

Simply put, you are making an investment in yourself, and your leadership team to build a stronger and more resilient company equipped with robust internal tangible & intangible structures to scale past your current growth ceiling.

How long does it take to see results from implementing the Zero Dawn Protocol?

It depends on the company and leadership. But the goal is to clear all the core modules in 180 calendar days or less.

Each company moves forward at its own pace. Our fastest client, a 11 person team, rolled out 80% of the Zero Dawn Protocol in just under 5 months. In contrast, our slowest client, a 7 person team, took 27 months.

Neither is good nor bad (as no one company is the same), but a good rule of thumb is about a year is to be expected.

Disclaimer: As different business models have different risk profiles and high-key seasons, this may affect implementation speeds. What's more important it to go at your own pace to implement the program so that it works for your company as intended.

Can I pause the program?

Yes. And you can continue whenever you are ready (All coaching hours are tracked via clockify.)

In fact, this is the reason why we made the program modular. This allows for flexibility on your end as a founder and gives you ample time and resources to prepare your team for the program and work around high-key seasons unique to your business model.

Example

We once had an e-commerce client who paid upfront in full. He engaged us in Q2, and implemented Zero Dawn Protocol for 6months and hit pause because Q4 was his most profitable quarter (Black Friday, Cyber Monday, 11.11 shopping festivals...etc) and he required all hands on deck for tight coordination. He only resumed the program in early Q1 of next year.

What if my business has multiple locations? Will the Zero Dawn Protocol still work?

Yes.

But, one important thing to take note of is that the leader directing/overseeing the off-site location has to fully embrace the Zero Dawn Protocol, and understands the tools before rolling it out to their site and operations.

Also, it's best that leadership team members are present at the locations to help teach, guide, and show support for this initiative. So if you have multiple locations, be prepared for the the additional complexity that implementing Zero Dawn Protocol will bring.

Pro-Tip: Budget and plan for spending the necesssary time at these locations until full implementation is achieved. It can be via virtual/physical means, and all have worked out for our clients. Every company is different in terms of which approach works best.

Are the tools and frameworks customized to my company?

Yes.

To be specific, we grant you the license to use our intellectual property (the templates, worksheets, frameworks...etc used in the program) for the specific purpose of implementing the Zero Dawn Protocol, however, once you fill them up with your company's proprietary data, the populated assets becomes your company's intellectual property.

What if my company revenue is below a certain threshold - will this still work?

Yes

This works for companies at any revenue size as companies may reach their growth ceiling at any size.

What are the biggest risks or reasons why this program might not work?

Success depends on the management team's willingness to take action to adopt recommendations covered in the coaching program.

For a full list of risks, please read our professional disclaimer.

What when will the program officially end?

Ideally, we want you to complete the core modules in 180 days. (To complete the challenge) But if it takes longer, our coaches (if it's not Kenric) are here to support you untill Zero Dawn Protocol is fully implemented in your company.

We will only officially end the coaching program once we have gotten your company's Zero Dawn Company Pulse Check Score to a minimum of at least 65 points out of 100. (By successfully implementing the core modules) — At this point, you should have bought back at least ~20 hours/week.

The above is also the condition to unlock the bonus modules.

What technology or software requirements do I need?

No special software requirements are needed.

However, we do prefer if clients are already using:

1. Google Workspace

2. Trello (Or any modern project management sotware)

Will this disrupt my current operations during implementation?

It depends.

If you want your company to adopt the Zero Dawn Protocol quickly, then it's reasonable to expect disruptions to operations while your teams and leaders adopt a new way of doing things. At the end of the day, we leave it up to the planning of the founder/CEO.

Can this be implemented remotely or do we need to be on-site?

The entire program can be done remotely.

But if on-site presence is required (as agreed by the coach and client) or preferred, It can also be arranged. (For clients outside of Singapore, all cost associated with hosting, travel and accomodation for the coach shall be borne by the client.)

How is this different from hiring a COO or operations consultant?

The Zero Dawn Protocol, is a program designed to build a stronger business foundation by evolving the company from the inside out.

The Real Value Proposition: "A COO costs $100K-$300K annually and when they leave, you're back to square one. A consultant charges $200-$500/hour and you're dependent on them forever. Zero Dawn Protocol is a one-time $12K investment that builds permanent systems thinking and operational excellence directly into you and your leadership team.

After 180 days, you don't need us anymore - you've become the operational leader your company needs. The 20 hours/week you save is yours forever, not dependent on keeping someone else on payroll."

COO/Consultant	Zero Dawn Protocol
They become a dependency - you're paying for their brain and execution	You and your team learn to fish, rather than being fed fish
When they leave, the knowledge and systems often leave with them	The systems become embedded in YOU and your leadership team's DNA
Ongoing monthly costs ($8K-$25K+ for a COO, $150-$500/hour for consultants)	One-time investment that builds permanent internal capability
You're still the bottleneck because you haven't learned the systems yourself	You become the systems architect of your own company
They implement their way, not necessarily your way	100% customized to your specific business model and and needs.

Why shouldn't I just hire additional team members instead?

You cannot scale chaos.

The Math Doesn't Work:

• New hire cost: $50K-$100K+ annually (salary + benefits + onboarding)

• Zero Dawn: $12K one-time investment

• New hires need management (taking MORE of your time initially)

• Zero Dawn gives you back 20 hours/week within 100 hours

The Real Issues More Hires Create:

• Communication overhead increases exponentially (each new person needs to communicate with existing team)

• More people to manage means less time saved, not more

• Scaling dysfunction - if your systems are broken, more people just scale the brokenness

• Higher operational complexity without addressing root inefficiencies

When you hire after implementing the Zero Dawn Protocol, those new hires integrate into optimized systems rather than chaotic ones. They become productive faster and require less micromanagement because the operational foundation is already solid.

Why does the program look/sound familiar?

The core modules of the Zero Dawn Protocol are based off the book: Traction by Gino Wickman, while the bonus modules are based off the book: Buy Back Your Time by Dan Martell.

How is Zero Dawn Protocol Different?

1. The program combines the the best insights from both books into one cohesive system that you can apply to your business immediately.

2. It saves you countless hours to read, study, and apply the insights properly in both books. (It took me 3 months to read both books, and another 6 months apply all the concept, and another 3 months to create systems around both books that make up this program.)

3. It contains additional materials (plug-and-play templates, project management systems...etc) designed by the Zero Dawn team not found in both books that supercharges applying the concepts.

4. If you value your time and are looking for results fast, then this program is a better use of your time, money and energy.

Payment Related

Is there a free trial?

No. The program is currently priced at USD$12,000

This program is designed for founders and business owners who want to exchange money back for time. (Buy back 20 hours/week in 100 hours or less.)

The right founder/business owner will see this as an investment to buy back their time, because they understand their time is worth infinitely more than the program cost in the long run.

What payment modes are available?

We partner with Stripe. Most major online payment methods are supported. Please refer to the full list of available payment methods below.

List of available payment options:

Payment Option	Type	Popular in
Credit Cards (Visa, Master...etc)	Cards	All regions
Apple Pay	Digital Wallet	All regions
Google Pay	Digital Wallet	All regions
Grab Pay	Digital Wallet	Malaysia, Singapore
Samsung Pay	Digital Wallet	South Korea
PayNow	Real-Time Payments	Singapore
Bancontact	Authenticated Bank Debit	Belgium
EPS	Authenticated Bank Debit	Austria
giropay	Authenticated Bank Debit	Germany
iDEAL	Authenticated Bank Debit	Netherlands

Why are there no refunds/money-back guarantee?

We don't offer refunds because the Zero Dawn Protocol requires commitment from both sides:

• Your commitment: Show up, do the work, implement the modules as instructed.

• Our commitment: Give you a proven system that has transformed my business and 5+ other founders' businesses.

This isn't a Netflix subscription - it's a transformation. If you're looking for a risk-free trial, this isn't it. But if you're serious about buying back at least 20+ hours per week and you're willing to implement a proven system, you're in the right place.

The real guarantee: If you do the work, you'll get results. That's how systems work.

For complete terms:

• Please refer to our full refund policy.

• Please also refer to our professional disclaimer.

Can I pay in installments?

Yes. Up to 3 months.

We offer 3-months installments to make it more affordable. This installment facility is administered by us with no extra charges, and is available for both options 1 and 2.

Pro-tip: If you make full payment upfront, you can enjoy 5% off the total invoice amount.

• Please write in to [email protected] via email

• with the subject line: "[Full Payment Discount Request] - Hello, I would like to redeem the discount code."

Will the price of these programs increase in the future?

Yes

As the Zero Dawn Protocol evolves to become better over time (more effective and more efficient), it will definitely command a higher price point in the future to reflect that increase in value.

Are there any additional costs beyond the $12,000 (software, tools, implementation)?

The price displayed does not include taxes.

This price only reflects the cost of engaging us as coaches to walk you through implementing the Zero Dawn Protocol specifically for your company. It does not include any other external softwares or tools that may be recommended during the program to facilitate the implementation.

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Next Steps (After payment confirmation):

1. Onboarding Email (Within 24 hours): You will receive an email from our team with specific instructions on what to do next for successful onboarding.

2. Mutually decide on program commencement date: In our official communications, we will ask you for an official date that you would like your company to start the program.

3. Zero Dawn Protocol Implementation: Once the start date is confirmed, we will commece implementation from the commencement date onwards.

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The Choice Every Founder Faces

Option 1: Keep doing what you're doing

• Work 70-90 hours per week until your health breaks

• Watch your relationships suffer while you "build the dream"

• Hit revenue ceilings because you're the bottleneck

• Never take real time off without business emergencies

Option 2: Transform your business and buy back your life

• Work 30-40 hours on strategic activities that actually matter

• Take real vacations without checking email or fielding "urgent" calls

• Scale revenue because your team executes without waiting for you

• Be present for your family and relationships that matter

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The Cost of Waiting

Every month you delay is another month of:

• Missing your kids' important moments

• Stressing your relationship with your spouse

• Damaging your health with unsustainable work hours

• Limiting your business growth because everything requires your approval

It’s just plain wrong to be feeling this way, because you created this business to make more money, provide a better life and spend more time with people you love, not work 24/7.

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Ready to Buy Back Your Life?

The Zero Dawn Protocol isn't for everyone. It's for founders who:

• Have been struggling to break through their current growth ceiling for a very long time...

• Are tired from putting out fires every day...

• Are tired because all your staff is asking you to solve their problems when you hired them to solve your problems...

• Are getting depressed by of a lack of progress and growth...

• Want to work ON their business, not IN it

• Are ready to invest in systematic transformation

If you're still reading, you're ready.

Your business should give you freedom, not imprison you. Your success should enhance your life, not consume it.

The question isn't whether you can afford to invest in transformation.

The question is whether you can afford not to.

USD$12,000

Start Now. (Full Upfront Payment)

Start Now. (3-Months Installment)

Pro-tip: If you make full payment upfront, you can enjoy 5% off the total invoice amount.

• Please write in to [email protected] via email

• With the subject line: "[Full Payment Discount Request] - Hello, I would like to redeem the discount code."

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About Kenric Tan Co-Founder of Growe Supply ($4K → $428K+ automated growth) | 6+ years coaching ASEAN founders | Creator of the Zero Dawn Protocol

Zero Dawn Protocol | Business transformation coaching for founders ready to buy back their time and scale strategically