1:1 Paid Coaching | Zero Dawn Protocol: Buy back 20+ hours/week in 90 Days.
The Zero Dawn Protocol: Stop Being the Biggest Bottleneck in Your Own Business
Stuck putting out fires in your business instead of doing what you love?
📌 Join my upcoming cohort. The Zero Dawn Protocol is a high-impact 1:1 coaching program to help you build your business stronger, so you work less hours, and grow faster with a proven system and clear guidance - in just 90 days. Take the first step today.
Testimonials
"Kenric was instrumental to my company. He came in at a time when I was struggling to grow my monthly revenue from $4k, and I tried everything in my power at the time to grow. However, nothing seems to work. It was only until when Kenric took a look at it and realized immediately where the problem areas were, and introduced a systematic way to solve issues did we make any meaningful progress. Once the issues were solved, our revenue went up to $40k/month in the next 6 months. If you are struggling to grow your business, and are stuck at a growth ceiling, you need to talk to Kenric." - Iris, Co-Founder at Growe Supply
"Working with Kenric helped me figure out how I needed to build a system to manage my remote team. In just one 60-min call, I was able to create a Trello dashboard from scratch after taking inspiration from the one he used to run his team at Growe Supply. His methodology and approach to mapping out the moving parts, and what was missing from my existing setup was exactly what I needed to break through this problem."
- Aeon, Founder at Caartn
"Working with Kenric helped me strengthen the core of our inner team by creating real accountability across the board. In just a few weeks, I was able to delegate with confidence and elevate my role to focus on more strategic work. His thoughtful approach to team structure and clear communication was exactly what we needed to break through the challenge of everyone wearing too many hats. Kenric didn’t just guide me, he helped the whole team work better together, and that made all the difference."
- Kean Keat, Founder at Limteh
"Kenric completely changed the way I think about acquiring new customers and most importantly, turning these customers into loyal, repeat buyers. His insights and guidance on both acquisition and retention gave me a clear, actionable strategy and it works amazingly. If you're struggling to retain sales or not sure how to make the sales funnel work for your business, you need to work with him. He simplifies the process and delivers real, measurable, high quality results." - Zhen Yu, Founder
"Kenric's ability to condense complex problems into its simpler parts is impressive. Real-life business problems are never as clear-cut as shown in textbooks, and Kenric was always able to figure out key assumptions, apply simple concepts to difficult problems and identify the root cause to move the business case forward - all within a short workshop." - Ng Wei Lun, Operations Manager at Mtech Singapore
"Kenric transformed how I think about e-commerce marketing. His insights on digital sales strategies open my eyes. If you're serious about growing your online business, you need to work with him."
- Anthony, Founder at Woodlands Plants
Strategy in action, backed by results.
My brand, my results.
![Year 1 (2021): Annual Revenue = SGD$118,767 [Before Zero Dawn Protocol]](https://explore.thekenrictan.com/~gitbook/image?url=https%3A%2F%2F4038143969-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FaTFxTJQwJmKIXKp63XBi%252Fuploads%252Fa4gogM4XMRMcSAPXh29W%252FZero_Dawn_Protocol_Screenshot_2.webp%3Falt%3Dmedia%26token%3D9ee78ffe-8dd7-45d5-84d9-7b5b7c0a0867&width=768&dpr=3&quality=100&sign=404ffe89&sv=2)
Year 1 (2021): Annual Revenue = SGD$118,767
Year 2 (2022): Annual Revenue = SGD$405,372
Year 3 (2023): Annual Revenue = SGD$291,976
![Year 4 (2024): Annual Revenue = SGD$428,712 [After Zero Dawn Protocol]](https://explore.thekenrictan.com/~gitbook/image?url=https%3A%2F%2F4038143969-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FaTFxTJQwJmKIXKp63XBi%252Fuploads%252FWqVpl7Cq77h0vjbgDw8O%252FZero_Dawn_Protocol_Screenshot_5.webp%3Falt%3Dmedia%26token%3Da29b1f23-fa5d-42d6-b023-ceef06f2450e&width=768&dpr=3&quality=100&sign=72da20d5&sv=2)
Year 4 (2024): Annual Revenue = SGD$428,712
Year 5 (2025): Annual Revenue (YTD as of 31 Dec 2025) = SGD$773,979
The result: I'm working less hours, and making more money (on track to crack 7-figure revenue in 2026), because of the frameworks covered in the Zero Dawn Protocol. I didn't just buy back my time - I bought back my life.
90 Day Coaching Program - What's Inside
Your Coach
📌 Most coaches can't say this: I understand founders on a primal level.
By 23:
I had started 5 companies, and failed at 4.
Lost hundreds of thousands of dollars in the process.
Worked 3 jobs in between to bootstrap my 5th attempt.
And... still continued working 12-hour shifts until it almost bankrupted me twice. (Yes... Twice.)
So yes, I am confident saying that I understand how founders think. (Because I am one myself.) I understand how hard it is to build a business, and the amount of stress we tolerate until we ultimately burn out.
But here's what changed everything:
📌 With my 5th business, Growe Supply, I stopped trying to be indispensable. Instead, I built systems that worked without me.
In Year 3, I started developing the Zero Dawn Protocol. I gradually implemented it throughout my organization for 8 months.
By Year 4, the business was 90% automated. I could finally take 2-week vacations without checking email or worrying about the business collapsing.
Results - Before Implementing Zero Dawn Protocol:
Year 1 (2021): Annual Revenue = SGD$118,767
Year 2 (2022): Annual Revenue = SGD$405,372
Year 3 (2023): Annual Revenue = SGD$291,976
Results - After Implementing Zero Dawn Protocol:
Year 4 (2024): Annual Revenue = SGD$428,712
Year 5 (2025): Annual Revenue (YTD as of 31 Dec 2025) = SGD$773,979.
That's when others started asking: "How did you do it?"
📌 I started teaching the exact frameworks I used in small workshops. I've now coached 20+ founders across Southeast Asia to buy back 1,000+ hours collectively.
Everything in Zero Dawn Protocol comes from what I've survived—not what I studied in a textbook.
✅ If you're drowning in your business like I was, I can show you the way out.
Imagine, what you could get done with an extra 4 hours each day?
What if your employees at every level can align with your vision, collaborate effectively, independently resolve issues, and uphold accountability?
What if your organization can run smoothly, and can scale to any size you desire without you involved?
What if you could step away from putting out fires in your business, and only work on things that you like?
What if you could take a 3-month holiday without worrying about your employees and business tanking?
✅ Buy back at least 20 hours/week of their time back in 90 days and transforms your company from founder-dependent to self-running.
Core Modules
Mastering these modules are enough to buy you back at least 20+ hours/week if implemented correctly.
Core Module 2
📌 People Component
How to create an org chart that is actually useful for planning out roles and job scopes
How to Hire the Right People
How to put the right people in the right seats
How to identify wrong people.
How to fire wrong people.
Core Module 4
📌 Issues Component
How to systematically catalog problems on every level with your teams at scale.
How to systematically solve problems with your teams at scale.
Core Module 6
📌 Traction Component
Why your company should operate in quarters (90D)
How to set non-negotiable priorities with your team to grow your business.
The only 3 types of recurring meetings you need in your organization.
Core Module 3
📌 Data Component
How to create a company-wide performance scorecard to track progress and make better business decisions
How to ultimately keep employees accountable for outcomes
How to make employees actually care about your business.
Core Module 1
📌 Vision Component
How to define your company's core values.
How to define your company's core focus.
How to set your company's 10-year target.
How to set your company's marketing strategy.
How to set your company's 3-year picture.
How to set your company's 1-year plan.
How to rally your team under one laser-focused vision and get their buy-in.
Core Module 5
📌 Process Component
How to understand the levels of documentation
Documentation vs Training. When to create what.
How to identify your company's core processes.
How to systematically create documentation for your core processes
How to avoid common traps when writing documentation.
How to retrain and get your employees to adopt new processes.
Bonus Modules
Mastering these modules will help you unlock more than 20+ hours/week, and supercharge your leadership skills, team's efficiency and motivation, and systems to work smarter as your team scales.
Bonus Module 1
📌 How to actually buy back your time. (Part 1)
Learn the exact principle that successful entrepreneurs use to buy back their time.
Learn the simple 3-step process on how to operationalize the above principle.
Bonus Module 2
📌 How to actually buy back your time. (Part 2)
Learn the framework to systematically identify which tasks are a waste of your time, and which task are worth your time.
Learn how to calculate exactly at what point you should start hiring staff to offload work to.
Bonus Module 3
📌 How to actually buy back your time. (Part 3)
Learn how to identify the 5 main culprits that are killing your success as a founder.
Learn how to spot your own destructive behaviors as a founder before it kills your business.
Bonus Module 4
📌 How to actually buy back your time. (Part 4)
Learn the only 3 trades you need to make in the correct order in to become a more successful entrepreneur.
Learn how to systematically audit your time and energy to find out exactly where your hours are going.
Bonus Module 5
📌 How to hire staff in the right order.
Learn how to systematically hire the right staff at the right time for the right job.
Learn the exact sequence of hires you should make before you make them.
Bonus Module 6
📌 How to clone yourself.
Learn why hiring an assistant will set you free.
Learn how to delegate your calendar to your assistant.
Learn how to delegate your inbox to your assistant.
Never touch your inbox or calendar again.
Bonus Module 7
📌 How to build SOPs the right way
Learn why building playbooks/SOPs is the secret to unlocking massive scale.
Learn how to create SOPs in a systematic way with a proven template.
Learn how to create SOPs without you physically writing the SOPs ever.
Bonus Module 8
📌 How to plan a Perfect Week.
Learn why proactively planning your calendar will help you get more done in less time.
Learn the step-by-step process to engineer your perfect week.
Learn how successful founders actually plan their week to get deep work done amidst the firefighting.
Bonus Module 9
📌 The 4 Ninja-Level Time Hacks
Learn the only 4 tools you need in order to unlock more time and autonomy for you and your team across your company.
These 4 tools will help you reduce communication breakdowns and drive a culture of accountability and ownership in your company.
Bonus Module 10
📌 How to hire with minimal risk and avoid bad hires.
Learn the exact shortlisting process used to weed out 99% of bad candidates.
Learn the strategies used to convince good candidates to become loyal working for your company.
Bonus Module 11
📌 How to grow into a leader your team doesn't grow to hate
Learn why 80% of founders are always busy putting out fires.
Learn how to escape this trap by transforming the way you lead.
Bonus Module 12
📌 How to systematically build a culture of leaving feedback.
Learn why not implementing a culture of feedback will kill your business.
Learn exactly how to get your team to systematically give feedback.
Bonus Module 13
📌 Why dream bigger, and how to systematically do it.
Learn why you are not dreaming big enough and how it's making your A-players leave.
Learn the systematic process on how to actually dream bigger and create a plan to achieve it.
Bonus Module 14
📌 How to Plan Your Preloaded Year and stop missing the important things.
Learn the step-by-step process to engineer your preloaded year.
Learn how successful entrepreneurs actually plan their most important priorities in advance to balance important events in their life and work.
Bonus Module 15
📌 Outside of business: How to achieve balance in your chaotic entrepreneural life.
Outside of business, learn how to use this simple scorecard to rate your growth in every other department in life to lead a more balanced life as an entrepreneur amidst the chaos.
Pricing
USD $12,000
Limited Enrollment
Since I'm only taking in 5 new clients this quarter, I can give you white-glove attention that's impossible at scale.
This allows me to:
Give you weekly 1:1 access (not group coaching where you compete for attention)
Customize everything to YOUR business (your industry, your team, your bottlenecks)
Get killer case studies (so I can prove Zero Dawn works for others like you)
Note: Once the slots are all filled, you will have to wait for the next quarter's cohort to open up.
Special Offer (80% Off)
USD $12,000USD $2,400
And, I’ll give it all for 80% off so long as you promise to:
Complete the coaching program and apply what's in it,
Give me feedback at the end of it
Drop me an excellent review/recommendation if you think it deserves one.
Note: This special offer is only limited to the 1st 5 clients that qualify for Zero Dawn Protocol on a first-come-first-served basis.
Sounds Expensive?
Let me show you the math:
If you're making $1M/yr revenue and working 60 hours/week, your time is worth ~$320/hour.
This program buys you back 20+ hours/week. That's $6,400/week in time value—or $83,200 over 90 days.
You're paying $2,400 to get back $83,200 worth of your time. That's a 34x ROI.
Plus: Your business keeps growing while you work less. Can you afford NOT to do this?
Refund & Guarantee.
📌 Refund: We will happily grant refunds if at the end of 90 days, there is absolutely ZERO improvement in your company's Zero Dawn Pulse Check score. No questions asked.
📌 Guarantee: Also, If you don't buy back 20+ hours/week in 90 days, we'll keep coaching you free until you do.
How do I enroll?
If you're serious about buying back 20+ hours/week of your time using the Zero Dawn Protocol:
Step 1: Book your free pulse check
📌 What to expect: We'll run a 20-question diagnostic to pinpoint your #1 bottleneck. You'll leave knowing exactly what's holding you back and what to fix first.
20-question assessment
Identify your #1 bottleneck
Clear action plan (whether we work together or not)
Step 2: Enroll in Zero Dawn Protocol (If it's a fit)
📌 What to expect: If Zero Dawn is right for you, we'll get you started:
Complete payment ($2,400)
Schedule your first 1:1 session
Receive your onboarding materials
Step 3: Start your 90-day transformation
📌 What to expect: Upon successful onboarding, we will
Prioritize: Choose a core module that you want to focus on
Execute: Once chosen, over the next few weeks, we will focus on executing the contents in that module.
Repeat: Once a module is cleared, we will choose another module to repeat the cycle
Track: Over the course of executing the Zero Dawn Protocol, we will redo the pulse check exercise and your company's pulse check score should improve with the successful implementation of each module.
Note: At the end of 90 days, you should start seeing yourself working less in the business and more time on the business. (At least 20 hours/week unlocked)
Why the Zero Dawn Protocol Works
📌 This isn't some flavour-of-the-month motivational speech, advice or content you see your favorite business influencer publish on LinkedIn.
It's a crystalized, documented, and proven framework built on time-tested concepts refined over years of personal failure and iteration. It transformed my company, and it's transforming the companies of the clients I coach in real-time.
If the Zero Dawn Protocol doesn't work. I wouldn't have the time to write this landing page at all. I'd still be bogged down in the weeds of running my e-commerce business, putting out fires and working in my business instead of on it. I would have failed to buy back my time.
Frequently Asked Questions (FAQ)
What is the Zero Dawn Protocol?
It's a 90-day intensive 1:1 coaching program for entrepreneurs working too many hours but still stuck at a growth ceiling. We'll help you identify why you're not growing, what to fix, and how to break through—while working less.
On average, clients buy back 20+ hours/week by the end of 90 days.
And most importantly, don't feel dread going to the workplace everyday fighting fires and babysitting employees.
✅ Our Guarantee: If you don't buy back 20+ hours/week in 90 days, we'll keep coaching you free until you do.
How do I enroll into the Zero Dawn Protocol flagship coaching program?
Simple. Book a diagnostic call (15 Mins) with me and I'll show you exactly which areas of your business needs fixing.
In the meeting, we'll do the Zero Dawn Company Pulse Check—a 20-question assessment that diagnoses your #1 bottleneck.
You'll leave the call knowing exactly what to fix first.
✅ Our Promise: If Zero Dawn Protocol is a fit, we'll show you the next steps. If not, you still walk away with a clear action plan
Is this coaching program right for me?
Our best members are SMB founders who are:
Working 50+ hours/week and feeling burned out
The bottleneck in every decision, with everything needing your approval.
Tired of doing their employees jobs, instead of doing what matters
Missing life's most important moments like spending time with friends and family
Dying to go on a well-deserved holiday, but can't because your business will not survive without you
Have tried DIY solutions, can't figure it out alone and ready to invest in systemic change.
✅ Our Mission: If you're a business owner, and your goal is to build a business that makes you money without sucking your life away, book a diagnostic call (15 mins) with me and I'll show you your next steps.
Who is the coach?
Kenric Tan. I teach SMB founders how to buy back 20+ hours/week by building teams and systems that run without them.
My story: By 23, I'd failed at 4 businesses—then automated the 5th to 7 figures while working 10 hours/week. Now I teach the exact frameworks I used.
Why I'm different: Most business consultants sell theory. I sell what I've survived. Every framework comes from building and scaling real businesses, not from textbooks. I've coached 20+ founders across Southeast Asia, helping them buy back 1,000+ hours collectively.
✅ Read my Full Story → About Me
Not interested in paid coaching (yet?)
Free Newsletter
📌 Weekly 1-minute reads with condensed frameworks that helped me (and my clients) make more money. No fluff. Every email pays for itself.
Note: Every tip & framework came from building a 7-figure business while working 10 hours/week. Perfect for SMB founders doing $500K-$5M who are drowning in opportunities but starving for clarity.
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