Zero Dawn Protocol: Buy back 20 hours/week in 6 months. (Coaching)

The Zero Dawn Protocol: Stop Being the Biggest Bottleneck in Your Own Business

You Built a Successful Business, But It's Consuming Your Life

It's 2 AM.

You're still at your desk, making decisions your team should handle.

Your spouse stopped asking when you'll be home.

Your kids barely see you awake.

You created this business for freedom, but now you're trapped by it.

Here's the thing:

Your wife, your kids, your friends...They didn't ask you for any of this. They never asked you to become an entrepreneur.

Yet we tell ourselves we're being strategic when we say, "I'm doing this for my family," or "I want to give my parents a better life."

So do we still do it?

Because the truth is, it's easier to just "be busy." It's easier to think that we are working on the business, making "progress" and use that as an excuse to skip holidays, birthdays, weddings, gatherings.

But are we really making progress?

Perhaps financially... But financial success means nothing if it costs us everything else we care about.

We may have achieved monetary success in pursuit of our business endeavors, but we've neglected other important areas of our lives.

You're not alone. Every successful founder hits this ceiling sooner or later via their own skill and grit, but in exchange, success becomes their prison, and they find their relationships suffering as a result.

The most successful entrepreneurs break this pattern, and I'm here to teach you how.

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The Problem Isn't Your Work Ethic

You've already proven you can build and scale. The problem is four myths that keep high-achieving founders trapped:

Myth #1: Working harder equals scaling faster

Myth #2: You need to control every decision

Myth #3: Your team can't handle strategic thinking

Myth #4: Taking time off means the business will fail

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What Happens When You Don't Fix This

1. Your Health Breaks Down: The 80-hour weeks catch up. Heart problems, anxiety, depression - your body gives you no choice but to stop.

2. Your Relationships Suffer: Your family gets the leftover version of you. Kids grow up, marriages end, friendships fade while you're "building the dream."

3. Your Business Plateaus: Everything requiring your approval creates delays. Growth stagnates because you're the limit on what's possible.

Michael's Reality: I once had an uncle-in-law named Michael. He made a fortune in retail and real estate in Singapore's hyper-competitive environment. He was always working, never rested, constantly stressed. He didn't trust his staff to "handle things" and never built an environment where they could thrive. When health issues forced him to step back, the business crumbled because everything depended on him.

My Lesson: While I respected my uncle greatly, he failed to buy back his time. Time which, if he had reclaimed it, could have been spent with family, friends, and his community. That's exactly what I learned to avoid - and what I'll teach you to fix.

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I've Been Where You Are

By 23

• I had started 5 companies,

• failed at 4.

• Lost hundreds of thousands of dollars in the process.

• Worked 3 jobs to bootstrap my 5th attempt.

I know the exhaustion. The frustration. The weight of having everyone depend on you for answers.

But here's what changed everything:

With my 5th business, Growe Supply, I stopped trying to be indispensable. Instead, I built systems that worked without me.

In year 3, I developed the Zero Dawn Protocol and implemented it throughtout my organization for 8 months, and by year 4, the business was 90% automated, and i could finally take 2-week vacations without checking email, and worrying about the business collapsing.

Progression:

• Year 1 (2021): Annual Revenue = SGD$116,767 [Before Zero Dawn Protocol]

• Year 2 (2022): Annual Revenue = SGD$405,372 [Before Zero Dawn Protocol]

• Year 3 (2023): Annual Revenue = SGD$291,976 [Before Zero Dawn Protocol]

• Year 4 (2024): Annual Revenue = SGD$428,712 [After Zero Dawn Protocol]

• Year 5 (2025): Annual Revenue (YTD as of 7 Sep 2025) = SGD$395,656.74 [After Zero Dawn Protocol]

The result: I'm working less hours, and making more money because of the Zero Dawn Protocol. I didn't just buy back my time - I bought back my life.

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Real Results from Real Founders

"Working with Kenric helped me figure out how I needed to build a system to manage my remote team. In just one 60-min call, I was able to create a Trello dashboard from scratch after taking inspiration from the one he used to run his team at Growe Supply. His methodology and approach to mapping out the moving parts, and what was missing from my existing setup was exactly what I needed to break through this problem."

- Aeon, Founder at Caartn

WorkshopIntroductory CallZero Dawn ProtocolB2B

https://caartn.com/

"Working with Kenric helped me strengthen the core of our inner team by creating real accountability across the board. In just a few weeks, I was able to delegate with confidence and elevate my role to focus on more strategic work. His thoughtful approach to team structure and clear communication was exactly what we needed to break through the challenge of everyone wearing too many hats. Kenric didn’t just guide me, he helped the whole team work better together, and that made all the difference."

- Kean Keat, Founder at Limteh

WorkshopZero Dawn ProtocolIntroductory CallB2CB2B

https://limtehproject.com/

"Kenric completely changed the way I think about acquiring new customers and most importantly, turning these customers into loyal, repeat buyers. His insights and guidance on both acquisition and retention gave me a clear, actionable strategy and it works amazingly. If you're struggling to retain sales or not sure how to make the sales funnel work for your business, you need to work with him. He simplifies the process and delivers real, measurable, high quality results." - Zhen Yu, Founder

WorkshopIntroductory CallZero Dawn ProtocolB2C

"Kenric's ability to condense complex problems into its simpler parts is impressive. Real-life business problems are never as clear-cut as shown in textbooks, and Kenric was always able to figure out key assumptions, apply simple concepts to difficult problems and identify the root cause to move the business case forward - all within a short workshop." - Ng Wei Lun, Operations Manager at Mtech Singapore

WorkshopIntroductory CallZero Dawn ProtocolB2C

https://shopee.sg/mtech.singapore

"Kenric transformed how I think about e-commerce marketing. His insights on digital sales strategies open my eyes. If you're serious about growing your online business, you need to work with him."

- Anthony, Founder at Woodlands Plants

WorkshopIntroductory CallZero Dawn ProtocolB2C

https://www.facebook.com/woodlandsplants

"Kenric was instrumental to my company. He came in at a time when I was struggling to grow my monthly revenue from $4k, and I tried everything in my power at the time to grow. However, nothing seems to work. It was only until when Kenric took a look at it and realized immediately where the problem areas were, and introduced a systematic way to solve issues did we make any meaningful progress. Once the issues were solved, our revenue went up to $40k/month in the next 6 months. If you are struggling to grow your business, and are stuck at a growth ceiling, you need to talk to Kenric." - Iris, Co-Founder at Growe Supply

WorkshopZero Dawn ProtocolIntroductory CallB2BB2C

https://shopee.sg/growesupply

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Introducing The Zero Dawn Protocol

After helping 5+ founders escape the founder trap (including myself), I've created a coaching protocol that helps founders buy back at least 20 hours/week of their time back in 180 days and transforms companies from founder-dependent to self-running.

Imagine eliminating all your business frustrations.

Imagine, what you could do with that extra 4 hours each day.

• Picture having outstanding employees at every level who align with your vision, collaborate effectively, independently resolve issues, and uphold accountability.

• Envision your organization running smoothly and having the capacity to scale to any size you desire. (Without your input)

• Visualize a future where you will work ONLY on the things you want, with ONLY people you like and ONLY on the things you know you are world-class at.

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Program Outline: What's inside Zero Dawn Protocol?

Step 1: Onboarding & Setup

• The Goal: Get settled down into your company as soon as possible.

• Why: This is a necessary step before starting the coaching proper.

Step 1.1 - Company onboarding (7 days before program start date)

Deadline:

Done within 7 calendar days before program

Checklist:

• Setup & login into your company's internal communication channels and systems. (As necessary)

  • Instant Messaging: Slack, Teams, WhatsApp, Telegram...etc

  • Domain Email: Google Workspace, Outlook...etc

  • ERP Systems

• Business Information

  • Company legal name and structure (LLC, Corp, etc.)

  • Date founded and key milestones

  • Primary business model and revenue streams

  • Geographic markets served

  • Industry classification and competitive positioning

  • Current annual revenue and growth trajectory

  • Number of employees (full-time, part-time, contractors)

Step 1.1 - Introductory 1:1 with Founder/CEO

Deadline:

Doen within the 1st 7 calendar days of program start date.

Checklist:

• Step 1 - Arrange a mutually agreed upon date for the 1:1 with the founder/CEO

• Step 2 - Pleasantries & formal introductions.

• Step 3 - Briefing on what the Zero Dawn Protocol is. (Core + Bonus Modules)

• Step 4 - Briefing on how the Zero Dawn Protocol will be implemented (Process + Timeline)

• Step 5 - Briefing on the expected results if all steps are followed exactly as instructed,

• Step 6 - Briefing on the cooperation needed for each module to be successful.

• Step 6 - Briefing on immediate next steps to start the program. (Zero Dawn Company Pulse Check)

Step 2: Zero Dawn Company Pulse Check.

• The Goal: We need to take your company's "temperature" with the Zero Dawn Company Pulse Check.

• Why: Just like a regular themometer, this exercise will tell us a score that gives us a benchmark on how "healthy" your business is from an objective standpoint which gives us a standardized way to measure progress as we apply the Zero Dawn Protocol to your company.

🌐🇸🇬 For all coaching clients:

Assessment: Zero Dawn Company Pulse Check.

• Step 1 - Finish the exercise

  • Step 1.1 - The founder/CEO will answer the questions on the Zero Dawn Company Pulse Check template

  • Step 1.2 - Once the exercise is done, a total score will be tabulated. The coach will assess the score and intepret it for founder/CEO.

  • Step 1.3 - Based on the score, the coach will explain where all the problem areas in the business to improve are.

• Step 2 - Coach and founder/CEO will set the dates for the next few reviews. (Usually at the start of each new quarter)

Note: The Zero Dawn Company Pulse Check has to be done every week during the implementation of the Zero Dawn Protocol coaching programme. Each time you do this pulse check exercise, your score should improve.

Step 3: Implementing the Zero Dawn Protocol Modules (In recommended order)

🌐🇸🇬 For all coaching clients:

Module 2: Talent

• The Goal: To know if you have the right people in the right seats (Or the wrong people) before.

• Why: If you hired the wrong people, they're toxic to the culture that you want to create in your company. If they are the right people, but in the wrong seats, you won't unlock the person's full potential.

📌 Recommended Implementation

• Step 1 - Identify the the company's core values (Create 7)

  • Step 1.1 -

• Step 2 - Create a RespOrg Chart (To map out your company's organizational structure and at a glance, who is in charge of what.)

• Step 3 - Run all staff through the Talent Analyzer (To assess if you have the right people)

• Step 4 - Run all staff through the GWC Analysis (To assess if the right people are in the right seat)

• Step 5 - Create L1-L6 structure for Organizational Units & Groups (Google Workspace or equivalent) [Optional]

  • Step 4.1 - Setup Google Groups (L1-L6)

  • Step 4.2 - Setup Organizational Units (L1-L6)

  • Step 4.3 - Add all members of the organization into the 6 respective groups & organizational units.

  • Step 4.4 - Set necessary permissions for all staff across all levels.

Module 4: Problems

• The Goal: Once module 2 is complete and you now fully understand who's accountable for what, and who, The company's leadership needs to document issues with the company on all levels in a single, accessible location with different levels of access for different levels of staff.

• Why: Once you have all of your issues captured on your issues list, it would be easy to organize and solve those issues during meetings.

📌 Recommended Implementation

• Step 1 - Create a Problems List

  • Step 1.1 - Fill up Problems List (Company Level Issues - Tackled in quarterly meetings)

  • Step 1.2 - Fill up Problems List (Leadership Lvele Issues - Tackled in weekly meetings)

  • Step 1.3 - Fill up Problems List (Department Level Issues - Tackled in weekly meetings)

• Step 2 - Introduce IDS Framework

  • Step 2.1 - Identify

  • Step 2.2 - Discuss

  • Step 2.3 - Solve

Module 6: Momentum

• The Goal: Once you know who's accountable for what, and know what issues exist, the company's leadership needs to set their priorities straight.

• Why: You want your leaders to evolve towards setting and achieving needle-moving initiatives that generate business results every 90 days, and you want to focus on the most important priorities quickly and gets you and your team to work on accomplishing them.

📌 Recommended Implementation

• Step 1 - Create Rocks (Set 3-4 90D Priorities per leader)

  • Step 1.1 - Map out High-Level-Steps for each Rock (These become 30D-90D Projects)

  • Step 1.2 - Map out Projects & It's High-Level Steps (These become 7D to 30D To-Dos)

• Step 2 - Establish the company's Meeting Pulse

  • Step 2.1 Introduce the weekly Level 10 Meeting framework.

    • Step 2.1.1 - Setup 1 pre-scheduled weekly meeting cadence (For the company)

    • Step 2.1.2 - Setup 1 pre-scheduled weekly meeting cadence (For all departments)

    • Step 2.1.3 - Setup 1 pre-scheduled weekly meeting cadence (For teams in each department)

  • Step 2.2 - Setup 1 pre-scheduled quarterly meeting cadence (For the company)

  • Step 2.3 - Setup 1 pre-scheduled annual meeting cadence (For the company)

Module 3: Numbers

• The Goal: Once module 2, 4 & 6 are setup. you should have momentum building in your company. The next step is to track progress.

• Why: Numbers help to create real accountability across all members of your company. When everyone has a number, it cuts down egos, fires the right people up, and gets you measurable results that help drive business decisions.

Recommended Implementation

Module 1: Direction

• The Goal: Once module 2, 4, 6, and 3 are setup, you should have a solid foundation and the momentum, accountability and platform to execute your vision. The next step is to map out the company's vision.

• Why: Without a strong foundation, devising a vision is easy. However, it's only effective if eveyone in your leadership team wants to execute towards it. Doing the tough work of putting a strong foundation in place leads to more intense and productive planning work.

📌 Recommended Implementation

• Step 1 - Create a D/MO Canvas for the client's company

  • Step 1.1 - Direction Component: Figure out your company's core values

  • Step 1.2 - Direction Component: Figure out your company's core focus

  • Step 1.3 - Direction Component: Figure out your company's 10-year target

  • Step 1.4 - Direction Component: Figure out your company's marketing strategy

  • Step 1.5 - Direction Component: Figure out your company's 3-year picture

  • Step 1.6 - Momentum Component: Figure out your company's 1-year plan

• Step 2 -

Module 5: Systems

• The Goal: Once module 2, 4, 6, 3, and 1 are setup, you should have a solid foundation and the momentum, accountability, platform to execute your vision and have your entire company rowing in the same direction. The next step is to document "best practices" into playbooks and start delegating it away.

• Why: We have to document the way things are currently done and map it out. This is to create consistency in your processes. No business process can be improved until it's become predictable and consistent.

📌 Recommended Implementation

• Step 1 - Identify all of your business core processes.

  • Step 1.1 - Schedule an hour with your leaders.

  • Step 1.2 - During the meeting, have your leaders identify all of the core processes that address every activity going on in the business.

  • Step 1.3 - Get your leaders to agree on what to call your core processes.

  • Step 1.4 - Once there is concensus, list them in one document and make sure the leaders are 100% on the same page with the amount, the names and what they are.

  • Step 1.5 - Once the core processes are written on the document, make sure all the leaders call each of them by the exact same name from this day forward.

• Step 2 - Document each of the core processes.

  • Step 2.1 - The person who is accountable for a certain process takes charge of documenting the core process.

• Step 3 - Ensure that they are followed by all.

  • Step 3.1 -

Step 4: Unlocking and implementing the bonus module upon completion of all 6 modules. (In recommended order)

Bonus Module: Additional concepts, tools and frameworks to augment Modules 1-6

• The Goal: Once you have mastered using modules 1-6, your company will unlock a special bonus module that will significantly improve the effectiveness of all modules.

• Why: Though completing all 6 modules help you buy back 80% of your time. We want to push you to buy back 99% of your time to the limits of what's physically possible.

Recommended Implementation:

Step 5: 1st

Step 7: Graduation from the programme, and unlock 20% off

TLDR:

The Zero Dawn Method is a by-invite only paid skool community designed to connect seasoned entrepreneurs and world-class operators. The goal is to foster networking, strike business deals faster, share resources, and keep all parties accountable to execute on a high level to achieve mutually beneficial long-term business goals.

Learn More.

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Why the Zero Dawn Protocol Works

This is not some flavour-of-the-month motivational speech, advice or content you see your favourite business influencer publish on LinkedIn.

It's a crystalized, documented, and proven framework built on time-tested concepts refined over years of personal failure and iteration. It transformed my company, and it's transforming the companies of the clients I coach in real-time.

Note: If the Zero Dawn Protocol doesn't work. I wouldn't have the time to write this landing page at all. I'd still be bogged down in the weeds of running my e-commerce business, putting out fires and working in my business instead of on it. I would have failed to buy back my time.