# Privacy Policy **Effective Date:** 14 Oct 2025\ **Last Updated:** 14 Oct 2025 This Privacy Policy describes how Zero Dawn Pte. Ltd. ("we," "us," or "our") collects, uses, and protects personal data when you visit explore.thekenrictan.com, the @thekenrictan personal brand digital media assets, (the "Website") or engage with our services including The Zero Dawn Method newsletter, The Zero Dawn Entrepreneurs Circle community, The Zero Dawn Protocol coaching program, and related business coaching services. ## 1. About This Policy This Privacy Policy complies with Singapore's Personal Data Protection Act 2012 (PDPA) and applies to all personal data collected through our Website and services. By using our Website or services, you consent to the collection, use, and disclosure of your personal data as described in this policy. *** ## 2. Data Protection Officer **Data Protection Officer Contact Information:** * **Name:** Tan Wei An Kenric * **Email:** * **Phone:** +65 8666 2197 * **Address:** 2 Venture Drive, #14-02 Vision Exchange, Singapore 608526 For all data protection inquiries, please contact our DPO using the above information during Singapore business hours (9 AM - 6 PM, GMT+8). *** ## 3. Personal Data We Collect ### 3.1 Information You Provide We collect personal data you voluntarily provide, including: * **Contact Information:** Name, email address, phone number, company name, job title * **Service Inquiries:** Information in consultation requests, coaching applications, and service bookings * **Newsletter Subscriptions:** Email address and preferences for The Zero Dawn Method * **Community Participation:** Profile information for The Zero Dawn Entrepreneurs Circle * **Coaching Programs:** Business information, goals, and assessment data for The Zero Dawn Protocol * **Communications:** Messages, feedback, testimonials, and correspondence with us #### **Client Qualification Process:** As part of our commitment-based service model, we collect additional information during our client qualification process for The Zero Dawn Protocol, including: * Business readiness assessment data * Commitment and implementation capability evaluation * Information to determine mutual fit for coaching engagement This data helps ensure we work only with clients who are prepared for systematic transformation and allows us to decline engagements that may not be suitable. ### 3.2 Automatically Collected Data When you visit our Website, we automatically collect: * IP address, browser type, device information, and operating system * Website usage data, pages visited, and time spent on our site * Referral sources and search terms used to find our Website * Cookies and similar tracking technologies for functionality and analytics ### 3.3 Third-Party Sources We may receive information from: * Business partners, affiliates, and referral sources (including waterandshark.com, marketingagency.sg, and other professional partners) * Professional networks and business directories * Analytics and marketing service providers * Public business information and professional platforms *** ## 4. Purposes for Collection, Use, and Disclosure We collect, use, and disclose personal data for these purposes: ### 4.1 Service Delivery * Providing coaching services, newsletters, and community access * Scheduling consultations and managing client relationships * Delivering The Zero Dawn Method, Entrepreneurs Circle, and Protocol programs * Responding to inquiries and providing customer support ### 4.2 Business Operations * Processing payments and managing subscriptions * Analyzing service effectiveness and developing coaching methodologies * Creating anonymized case studies and success stories for business development * Managing partnerships with affiliates and professional networks ### 4.3 Marketing and Communications * Sending service updates, coaching insights, and relevant business information * Creating marketing materials and thought leadership content * Sharing opportunities with business partners and affiliates where appropriate * Building professional networks and referral relationships ### 4.4 Legal and Protection * Complying with legal obligations and regulatory requirements * Protecting our rights, property, and safety * Preventing fraud and unauthorized activities * Maintaining business records and documentation *** ## 5. Consent and Withdrawal ### 5.1 Obtaining Consent We obtain your consent before collecting, using, or disclosing personal data for the purposes outlined above. Consent may be obtained: * Explicitly through forms, agreements, or direct communication * Implicitly through your use of our services or Website * Through deemed consent where permitted by PDPA regulations ### 5.2 Withdrawing Consent You may withdraw consent at any time by: * Using unsubscribe links in marketing emails * Contacting our Data Protection Officer directly * Submitting a withdrawal request through our Website **Note:** Withdrawal may affect our ability to provide certain services, and we will inform you of likely consequences before processing your withdrawal. *** ## 6. Information Sharing and Disclosure ### 6.1 Business Partners and Affiliates We may share personal data with trusted business partners, affiliates, and professional networks (including waterandshark.com, marketingagency.sg, and similar entities that we have partnership agreements with) for: * Joint service delivery and collaboration opportunities * Professional referrals and business development * Industry networking and partnership activities All sharing occurs under strict confidentiality agreements and only for legitimate business purposes. ### 6.2 Service Providers We engage third-party service providers for: * Website hosting, analytics, and technical support * Email marketing and communication platforms * Payment processing and subscription management * Cloud storage and data backup services These providers are contractually bound to protect your data and use it only for specified purposes. ### 6.3 Legal Disclosure We may disclose personal data when: * Required by Singapore law, regulation, or court order * Necessary to protect our rights, property, or safety * Required for legal proceedings or regulatory investigations * Needed to prevent fraud or illegal activities *** ## 7. Data Protection and Security We implement appropriate technical and organizational measures to protect personal data, including: * Secure hosting environments and encrypted data transmission * Access controls and authentication procedures * Regular security assessments and system updates * Staff training on data protection and confidentiality requirements *** ## 8. Data Retention We retain personal data only as long as necessary for: * **Active Services:** Duration of coaching relationships and service delivery * **Business Records:** Up to 7 years for financial and legal compliance * **Marketing Consent:** Until consent is withdrawn or you unsubscribe * **Legal Requirements:** As required by applicable laws and regulations Anonymized data may be retained indefinitely for business development and methodology improvement. *** ## 9. International Data Transfers Your personal data may be transferred to and processed in countries outside Singapore, including: * Cloud storage providers and technical service providers * International business partners and professional networks * Marketing and analytics platforms We ensure appropriate safeguards are in place for such transfers, including contractual protections and adequacy assessments. *** ## 10. Your Rights Under PDPA ### 10.1 Access Right You may request access to personal data we hold about you, including: * What personal data we have collected * How your data has been used or disclosed in the past year * Contact information for our data protection practices ### 10.2 Correction Right You may request correction of any errors or omissions in your personal data. We will: * Correct the data as soon as practicable * Send corrected data to relevant organizations that received the original data * Provide confirmation of corrections made ### 10.3 Data Portability Where technically feasible, we can provide your personal data in a commonly used, machine-readable format. *** ## 11. Cookies and Tracking Technologies ### 11.1 Cookie Usage We use cookies and similar technologies for: * Essential website functionality and security * Analytics to understand website usage and improve user experience * Marketing and advertising optimization * Personalization of content and services ### 11.2 Cookie Management You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality and service delivery. *** ## 12. Data Breach Notification In the event of a data breach that may result in significant harm, we will: * Assess the breach and determine notification requirements * Notify the Personal Data Protection Commission (PDPC) as required * Notify affected individuals when appropriate * Take immediate steps to contain and remedy the breach *** ## 13. Marketing and Communications ### 13.1 Direct Marketing We may send marketing communications about: * The Zero Dawn Method newsletter content * The Zero Dawn Entrepreneurs Circle community updates * The Zero Dawn Protocol coaching opportunities * Relevant business insights and professional development content ### 13.2 Opt-Out Options You may opt out of marketing communications by: * Using unsubscribe links in emails * Contacting our Data Protection Officer * Updating your preferences through our Website *** ## 14. Business Partnerships and Referrals We maintain professional relationships with various business partners, affiliates, and independent third parties. When appropriate and with your consent, we may: * Share relevant opportunities with business partners * Make introductions for mutual business benefit * Collaborate on joint ventures and professional initiatives All such sharing occurs under strict confidentiality and professional standards. *** ## 15. Updates to This Privacy Policy We may update this Privacy Policy to reflect: * Changes in our business practices or services * Updates to Singapore's PDPA or other applicable laws * Improvements to our data protection measures We will notify you of material changes by: * Posting the updated policy on our Website with a new "Last Updated" date * Sending email notification to newsletter subscribers and clients * Providing direct notice for significant changes affecting your rights *** ## 16. Complaints and Inquiries ### 16.1 Internal Complaints If you have concerns about our data protection practices, please contact our Data Protection Officer first. We will: * Acknowledge your complaint within 2 business days * Investigate and respond within 30 days * Provide clear explanations and remedial actions where appropriate ### 16.2 External Complaints If you are not satisfied with our response, you may file a complaint with: **Personal Data Protection Commission (PDPC)**\ Email: \ Website: [www.pdpc.gov.sg](http://www.pdpc.gov.sg) *** ## 17. Contact Information **For all privacy and data protection inquiries:** **Tan Wei An Kenric**\ Data Protection Officer & Leadership Coach * **Email:** * **Phone:** +65 8666 2197 * **Website:** [https://explore.thekenrictan.com](https://explore.thekenrictan.com/) * **Business Address:** 2 Venture Drive, #14-02 Vision Exchange, Singapore 608526 * **Business Hours:** 9 AM - 6 PM, Monday-Friday (Singapore Time, GMT+8) For fastest response, please mark privacy-related emails with "PDPA Inquiry" in the subject line. *** *This Privacy Policy is governed by Singapore law and designed to comply with the Personal Data Protection Act 2012 (PDPA) and international privacy standards where applicable.* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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