# Cookie Policy **Effective Date:** 14 Oct 2025\ **Last Updated:** 14 Oct 2025 This Cookie Policy explains how Zero Dawn Pte. Ltd. ("we," "us," or "our") uses cookies and similar tracking technologies on explore.thekenrictan.com, the @thekenrictan personal brand digital media assets, (the "Website") in compliance with Singapore's Personal Data Protection Act 2012 (PDPA). ## 1. What Are Cookies Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our Website. They help us provide you with a better user experience by remembering your preferences and understanding how you interact with our Website. ## 2. Types of Cookies We Use ### 2.1 Essential Cookies These cookies are strictly necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as: * Logging into secure areas of our Website * Filling in forms or setting privacy preferences * Accessing gated content or service information * Maintaining security and preventing fraud **Legal Basis:** These cookies are essential for legitimate interests in providing our Website services. ### 2.2 Performance and Analytics Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us know which pages are most and least popular and see how visitors move around the Website. #### **We may use:** * Google Analytics to understand Website usage patterns * Hotjar or similar tools for user experience analysis * Website performance monitoring tools #### **Information Collected:** * Pages visited and time spent on each page * Traffic sources and referral websites * Device and browser information * Geographic location (country/city level only) * User journey and navigation patterns **Legal Basis:** Consent (where required) and legitimate interests in improving our services. ### 2.3 Functional Cookies These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. #### **Examples include:** * Remembering your preferences and settings * Personalizing content based on your interests * Enabling social media features and sharing * Providing live chat functionality **Legal Basis:** Consent and legitimate interests in enhancing user experience. ### 2.4 Marketing and Advertising Cookies These cookies are used to deliver advertisements more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. #### **We may use:** * Google Ads and Google Marketing Platform * Facebook Pixel for social media advertising * LinkedIn Insight Tag for professional targeting * Email marketing platform tracking (Mailchimp, ConvertKit, etc.) * Retargeting and remarketing tools #### **Information Collected:** * Advertisement interaction and engagement * Conversion tracking for marketing campaigns * Audience segmentation data * Cross-platform user identification (where consented) **Legal Basis:** Consent is required for marketing cookies. *** ## 3. Third-Party Services and Cookies #### 3.1 Analytics Providers #### **Google Analytics** * Purpose: Website traffic analysis and user behavior insights * Data Collected: Anonymized usage statistics, demographics, interests * Privacy Policy: * Opt-out: #### **Hotjar** * Purpose: User experience analysis through heatmaps and session recordings * Data Collected: Mouse movements, clicks, form interactions (anonymized) * Privacy Policy: #### TikTok Pixel * Purpose: Social commerce advertising and younger audience targeting * Data Collected: App and web behavior, video engagement * Privacy Policy: #### 3.2 Marketing and Advertising Platforms #### **Google Ads** * Purpose: Advertising campaign management and optimization * Data Collected: Ad interactions, conversion data, audience insights * Privacy Policy: #### **Facebook/Meta Business Tools** * Purpose: Social media advertising and audience targeting * Data Collected: Website interactions for custom audience creation * Privacy Policy: #### **LinkedIn Marketing Solutions** * Purpose: Professional network advertising and lead generation * Data Collected: Professional profile matching, campaign performance * Privacy Policy: #### **Microsoft Advertising (Bing Ads)** * Purpose: Search engine advertising on Bing and Microsoft networks * Data Collected: Search behavior, ad interactions, conversion tracking * Privacy Policy: #### **Twitter/X Ads** * Purpose: Social media advertising and professional engagement * Data Collected: Tweet interactions, follower insights, conversion pixels * Privacy Policy: #### Youtube Advertising (Google) * Purpose: Video advertising and content promotion * Data Collected: Video viewing behavior, engagement metrics * Privacy Policy: #### **Pinterest Business** * Purpose: Visual content marketing and inspiration-driven advertising * Data Collected: Pin interactions, board engagement, shopping behavior * Privacy Policy: #### **Reddit Advertising** * Purpose: Community-based advertising and discussion engagement * Data Collected: Subreddit activity, post engagement, community interests * Privacy Policy: ### 3.3 Communication Platforms #### **Email Marketing Services** * Purpose: Newsletter delivery and email campaign management * Data Collected: Email open rates, click-through rates, engagement metrics * Examples: Mailchimp, ConvertKit, ActiveCampaign #### **Live Chat Services (if applicable)** * Purpose: Real-time customer support and communication * Data Collected: Chat conversations, support interactions * Examples: Intercom, Zendesk Chat, Crisp *** ## 4. How to Manage Your Cookie Preferences ### 4.1 Browser Settings You can control and manage cookies through your browser settings. Most browsers allow you to: * View what cookies are stored on your device * Delete all cookies or specific cookies * Block cookies from specific websites * Block all cookies from being set * Delete all cookies when you close your browser #### **Browser-Specific Instructions:** * **Chrome:** Settings > Privacy and Security > Cookies and other site data * **Firefox:** Settings > Privacy & Security > Cookies and Site Data * **Safari:** Preferences > Privacy > Manage Website Data * **Edge:** Settings > Site permissions > Cookies and site data ### 4.2 Third-Party Opt-Out Tools * **Google Ads Settings:** [https://adssettings.google.com](https://adssettings.google.com/) * **Facebook Ad Preferences:** * **LinkedIn Ad Settings:** * **Network Advertising Initiative:** [http://optout.networkadvertising.org](http://optout.networkadvertising.org/) * **Digital Advertising Alliance:** [http://optout.aboutads.info](http://optout.aboutads.info/) ### 4.3 Website Cookie Preferences We provide cookie preference management tools on our Website where you can: * Accept or reject different categories of cookies * Change your preferences at any time * Access detailed information about each cookie category **Important Note:** Disabling certain cookies may affect the functionality and user experience of our Website. *** ## 5. Cookie Retention Periods Different cookies have different lifespans: **Session Cookies:** Deleted when you close your browser **Persistent Cookies:** Remain on your device for a set period or until manually deleted #### **Typical Retention Periods:** * Essential cookies: Session or up to 1 year * Analytics cookies: 2 years maximum * Marketing cookies: 30 days to 2 years (varies by platform) * Functional cookies: 30 days to 1 year *** ## 6. Data Protection and Privacy ### 6.1 PDPA Compliance Our use of cookies complies with Singapore's Personal Data Protection Act 2012 (PDPA): * We obtain appropriate consent for non-essential cookies * We provide clear information about cookie purposes * We allow you to withdraw consent and manage preferences * We protect any personal data collected through cookies ### 6.2 International Data Transfers Some of our third-party service providers may transfer cookie data outside Singapore. We ensure appropriate safeguards are in place for such transfers, including: * Adequacy decisions or standard contractual clauses * Service provider privacy certifications * Contractual data protection obligations ### 6.3 Data Subject Rights Under the PDPA, you have rights regarding personal data collected through cookies: * **Access:** Request information about cookies and data collected * **Correction:** Request correction of any inaccurate information * **Withdrawal:** Withdraw consent for marketing cookies at any time *** ## 7. Contact Information If you have questions about our use of cookies or this Cookie Policy, please contact: **Data Protection Officer:**\ **Name:** Tan Wei An Kenric\ **Email:** \ **Phone:** +65 8666 2197\ **Address:** 2 Venture Drive, #14-02 Vision Exchange, Singapore 608526 For cookie-related inquiries, please mark your email subject line with "Cookie Policy Inquiry" for fastest response. *** ## 8. Changes to This Cookie Policy We may update this Cookie Policy from time to time to reflect: * Changes in our use of cookies or tracking technologies * Updates to applicable laws and regulations * Improvements to our privacy practices We will notify you of any material changes by: * Posting the updated policy on our Website with a new "Last Updated" date * Providing notice through our Website banner or email notification * Obtaining fresh consent where required by law *** ## 9. More Information For more information about cookies and online privacy, you may visit: * **Personal Data Protection Commission Singapore:** [https://www.pdpc.gov.sg](https://www.pdpc.gov.sg/) * **All About Cookies:** [https://www.allaboutcookies.org](https://www.allaboutcookies.org/) * **Your Online Choices:** [https://www.youronlinechoices.com](https://www.youronlinechoices.com/) *** *This Cookie Policy is governed by Singapore law and designed to comply with the Personal Data Protection Act 2012 (PDPA) and international privacy standards.* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://explore.thekenrictan.com/legal/cookie-policy.md?ask= ``` The question should be specific, self-contained, and written in natural language. 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